Metro Россия

20082016

2015 2

METRO INTERNATIONALCirculation / readership

The largest international newspaper

4 continents, 23 countries, 125 cities, 17,6 million readers The Guinness book certificate

METRO INTERNATIONAL IN RUSSIA

METRO-MOSCOWMETRO-PETERSBURGMETRO-KAZANMETRO-NOVOSIBIRSKMETRO-ОMSKMETRO-CHELYABINSKMETRO-YEKATERINBURGMETRO-NIZHNIY NOVGORODMETRO-ROSTOV-ON-DONMETRO-UFAMETRO-TOLYATTIMETRO-SMOLENSK

EUROPEHUNGARYITALYHOLLANDPORTUGALRUSSIAFINLAND FRANCECZECH REPUBLICSWEDEN

USANEW YORKBOSTONPHILADELPHIA

CANADATORONTOMONTREALOTTAWAVANCOUVER CALGARYEDMONTONHALIFAX

LATINAMERICA

CHILEBRAZILMEXICOECUADORGUATEMALACOLOMBIAPERUPUERTO RICONIKARAGUA

CHINAHONG KONG

KOREASEOULBUSAN

Source: www.metro.lu

2016

http://www.metro.lu/

2015

METRO RUSSIADaily and weekly issues

3 3

Russia’s largest cities

Daily

Weekly

Circulation:Moscow – 470 000 copiesPetersburg – 330 000 copies

Total: 800 000 copies

Source: www.metro.lu, www.metronews.ru

Circulation:

Kazan – 150 000 copiesNovosibirsk – 90 000 copiesOmsk – 50 000 copiesChelyabinsk – 100 000 copies

Total: 980 000 copies

Voronezh – 70 000 copiesYekaterinburg – 70 000 copiesRostov-on-Don – 80 000 copiesNizhniy Novgorod – 140 000 copiesUfa – 100 000 copies New!Tolyatti – 100 000 copies New!Smolensk – 30 000 copies New!

High quality• More than 500 professional

journalists work worldwide at Metro World News – internal Newswire Agency

• Metro has strong partnership with CNN and BBC

• The design of newspaper was created by the world’s best designers

• All content and design changes are being obligatory examined in focus groups

• Since Autumn, 2008 Kenya Hunt, popular New York fashion critic, works in Metro

2016




http://www.metronews.ru/

2015 4

Can make money and like to spend it

55% female, 45% male Readers’ age

Wealth of Metro Moscow readers

Division criterion – share of expenses on grocery and public services in household budget (less than 25% - high-income, 25-50% - upper middle, 50-75% - lower middle, more than 75% - low income)

73% younger than 55

75% work or study

69% have middle or high income

47% have higher education or incomplete higher education

High income

Upper middle income

Low income

Lower middle income

METRO RUSSIA SYNDICATEReader’s profile

Social status

40% - TOP-MANAGERS AND SPECIALISTS11% - WHITE COLLARS19% - BLUE COLLARS 5% - STUDENTS15% - PENSIONERS10% - OTHERS

Source: TNS Russia, NRS May 2015 – October 2015

2016

2015

METRO MOSCOWCirculation / readership

5 5

Metro is daily No.1 in Moscow

Circulation: 470K copies. Readership: 1 187 K people Dailies readership

FREE MOSCOW DAILY NEWSPAPER

published by Mondays, Tuesdays, Wednesdays, Thursdays, Fridays

page format: A3

full-colored

free distribution

Source: TNS Moscow, NRS May 2015 – October 2015

2016

2015

METRO MOSCOWDistribution

6 6

Unique Metro distribution network

In the 160 most traffic-loaded subway stations Passenger traffic in subway

managers and specialists in subway in the morning

Traffic jam distribution

• 123+ distribution pointsall main roads inside 3rd Transport Circle

• 30 000 copieseveryday in traffic jams

7.00AM - 11.00AM – during the white collars rush-hour, at the time where the most solvent citizens use subway

after 8.00AM – in traffic jams

THE MAIN 160 SUBWAY STATIONS

342 PROMOTERS IN SUBWAY

THE MAIN PRINCIPLE: «ONE COPY PER ONE READER»

Source: TNS Moscow, M’Index 2015/1

2016

2015

METRO MOSCOWReader’s profile

7 7

Can make money and like spending it


Wealth of Metro Moscow readers


72% younger than 55

73% work or study



High income

Upper middle income

Low income

Lower middle income

Social status

41% - TOP-MANAGERS AND SPECIALISTS11% - WHITE COLLARS17% - BLUE COLLARS 4% - STUDENTS16% - PENSIONERS11% - OTHERS

Source: TNS Moscow, NRS May 2015 – October 2015

2016

2015

METRO ST. PETERSBURG Circulation / readership

8 8

Metro is daily No.1 in St. Petersburg

Circulation: 330K copies. Readership: 712,4K people Dailies readership

FREE ST. PETERSBURG DAILY NEWSPAPER

published by Mondays, Tuesdays, Wednesdays, Thursdays, Fridays

page format: A3

full-colored

free distribution

Source: TNS Saint-Petersburg, NRS May 2015 – October 2015

2016

2015

METRO ST. PETERSBURG Distribution

9 9

Unique Metro distribution network

80% of circulation - in subway, 20% - out of subway Passenger traffic in subwaymanagers and specialists in subway in the morning

Traffic jam distribution

7.00AM - 10.30AM – during the white collars rush-hour, at the time where the most solvent citizens use subway

after 9.00AM – in traffic jams

after 9.30AM – in more than 100 surface distribution drops

Source: TNS Russia, M’Index- St. Pet 2015/1

Surface distribution

THE LARGEST HYPERMARKETSRESTAURANTS AND CAFÉ CHAINSBUSINESS CENTERS500 OFICESHIGH SCHOOLS ETC.

DOWNTOWNNEVSKIY PR.NAB. OBV. KANALA

NORTHUL. SAVUSHKINA.TORZHKOVSKAYA UL.

SOUTHMOSKOVSKIY PR.UL. BLAGODATNAYA

SOUTH-WESTLENINSKIY PR.PR. NAR. OPOLCHENIYA

2016

2015

METRO ST. PETERSBURG Reader’s profile

10 10

Can make money and like to spend it


Income level of Metro St. Petersburg readers


69% younger than 55

77% work or study



Social status

40% - TOP-MANAGERS AND SPECIALISTS13% - WHITE COLLARS20% - BLUE COLLARS 5% - STUDENTS15% - PENSIONERS 7% - OTHERS

High income

Upper middle income

Low income

Lower middle income

Source: TNS Saint-Petersburg, NRS May 2015 – October 2015

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2015

METRO KAZANThe issue information

11 11

Circulation: 150K copies. Readership: 194K readers*

URBAN WEEKLY

Comes out on Mondays

Volume: 16 strips

Full Color Printing

FREE DISTRIBUTION:• Metropolitan (racks with the promoters).Total 7 stations, throughput of about

60,000 people per day• Courier delivery to offices• Gas station "Tatnefteproduct“, car wash• Business centers• Kazan administration• Departures of cottage settlements• Mailboxes, including elite and improved residential sectors• Exhibitions• Racks in city clinics• Maximilian’s Restaurant

*TNS Russia NRS-Cities December 2014 – October 2015


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2015

METRO NOVOSIBIRSKThe issue information

12 12

Circulation : 90K copies. Readership: 132K readers*

URBAN WEEKLY

Comes out on Tuesdays

Full Color Printing

FREE DISTRIBUTION:

47% is distributed in the metro, 53% out of the subway, 110 distribution points

07:00 – 11:00 spread across

• all 13 metro stations – 40 distribution points

• traffic jam – 25 distribution points

• crosswalks – 15 distribution points

• public transport stops – 41 distribution points

08:00 – 10:00 spread in business centers – 5 distribution points



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2015

METRO OMSKThe issue information

13 13

Circulation: 45-50K copies. Readership: 67K readers*

URBAN WEEKLY

Comes out on Wednesdays

Full Color Printing

FREE DISTRIBUTION:

85% is distributed on the streets, 15% - business centers, shopping centers, mailboxes

07:00 – 10:00 – 72 distribution points: crosswalks, public transport stops

07:30 – 10:30 – 6 distribution points: traffic jam

08:00 – 11:00 – 13 distribution points: business centers

08:30 – 11:30 – 7 distribution points: universities

10:00 – 13:00 – 14 distribution points: shopping centers, markets

Mailboxes: more than 10K copies residential sectors with elite houses



2016

2015

METRO CHELYABINSKThe issue information

14 14


ПЛАНИРУЕТСЯ ЗАПУСК!

URBAN WEEKLYComes out on Tuesdays

Since January 2014

Full Color Printing

FREE DISTRIBUTION:

53% - street promotion net

07:00 – 10:00 – 79 distribution points: crosswalks, public transport stops

07:30 – 10:30 – 17 distribution points: traffic jam

19% - Gas station “Sibneft”, “Novatek”, “Optan” – 26 distribution points

28% - 114 distribution points stand firms:

Business centers, sports complex, administration, shopping centers, chain stores



2016

2015

METRO YEKATERINBURGThe issue information

15 15


URBAN WEEKLYComes out on Mondays

Since February 2014

Full Color Printing

FREE DISTRIBUTION:

52% - stands in the subway

26% - street net, 56 distribution points: crosswalks, public transport stops

22% - offices (named stands), 64 distribution points: business centers,

shopping centers, chain stores, sports centers

The largest international newspaper*TNS Russia NRS-Cities December 2014 – October 2015

2016

2015

METRO ROSTOV-ON-DONThe issue information

16 16


URBAN WEEKLYComes out on Thursdays

Since November 2014

Full Color Printing

FREE DISTRIBUTION


2016

2015

METRO NIZHNIY NOVGORODThe issue information

17 17


URBAN WEEKLYComes out on Thursdays

Since November 2014

Full Color Printing

FREE DISTRIBUTION


2016

2015

NEW! METRO UFAThe issue information

18 18



Since March 2015

Full Color Printing

FREE DISTRIBUTION


2016

2015

NEW! METRO TOLYATTIThe issue information

19 19

Circulation: 100K copies


Since April 2015

Full Color Printing

FREE DISTRIBUTION


2016

2015

NEW! METRO SMOLENSKThe issue information

20 20

Circulation: 20K copies

URBAN WEEKLY

Comes out on Wednesdays

Since April 2015

Full Color Printing

FREE DISTRIBUTION


2016

2015

CONTACTS

21

Metro Moscow5 Yamskogo polya street, 7/2Russian Federation Phone: (495) 787 12 11

www.metronews.ru

2016