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Smartphone based research for consumer insights professionals
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An Introduction and Case Studies
Smartphone Nation
In 2014, 56% of all Canadians and Americans have a smartphone.
If we’re just talking about millennials, that number skyrockets to 85%.
MetricWire Quick Facts:
Born out of The University of Waterloo in summer 2013. Backed by the top technology investors in the world.
The most advanced smartphone based surveys and next generation analytics available.
The only DIY geo-fencing tech in the world.
How it works
Step 1 – Create the most advanced mobile surveys via an easy to use Study Builder.
Step 2 - Using time and/or GPS based triggers, deploy questions or tasks to a consumer’s smartphone.
Step 3 - Enjoy your cutting edge insights.
Capture Insights In The Moment
What’s Geo-Fencing?
A geo-fence is a virtual perimeter you can set up on a physical location. A retail location or a consumer’s home.
Questions or tasks are triggered and delivered to consumers who enter the geo-fenced area.
Genuine in the moment answers.
Indoor Geo-Fencing
Cutting edge in-store analytics Proximity Marketing The opportunities are endless.
Next Generation Reporting and Analytics
Reporting that makes working with big data simple to use and easy to understand.
Create full research reports in minutes that help you find the insights you need.
And Much More…
15 different question types. Including advanced options such as Geo-Location and multimedia. Panel management tools to give you the power to create your own smartphone consumer insights research panel. Offline data collection. Participants can submit answers when they re-establish a connection. Deploy surveys to computers (or “web surveys”) from the same dashboard. Indoor geo-fencing coming soon. Another technology first.
Case Study A – At Home Shopper Diary
What was the client’s business issue? The client’s goal was to determine the non-alcoholic drinking habits of target consumers to understand how to display and promote a new beverage line and learn how to best position these products in the future. How did the client use MetricWire for this? The client used an ongoing trigger (mobile diary) to collect real time data while the customer was choosing what to drink mixed with a geo-location question to understand where exactly the consumer was. The data collected used a combination of qualitative and quantitative, mixing questions with photos and location data. What were the results/benefits? The client learned what types of drinks were purchased and why. They learned about impulse purchases vs planned and what people’s perception of “healthier” was. They were also able to gain insights into what promotions worked best for their competitors.
Case Study B – Customer Experience
What was the client’s business issue? After a disappointing customer experience season, a major league baseball team wanted to use smartphone based experience sampling to find out how they could improve their ball park experience and increase overall park revenue. How did the client use MetricWire for this? The client set up geofences on the ball park so that participants received specific questions when they first arrived at the park. They also set up time based triggers to have questions go off at various times of the game and picture questions to see the experience first-hand. What were the results/benefits? The client was able to pinpoint exactly when the majority of people arrived at the park and make improvements to operations accordingly. They were also able to gain genuine in the moment insights into how people were feeling during their major league baseball experience.
Case Study C – Qualitative Mobile
What was the client’s business issue? A major consumer goods manufacturer wanted to hold a discussion with young men age 18-35 to talk about new packaging for a popular product. How did the client use MetricWire for this? The men brought home a week’s supply of the product with the new packaging on it. They then asked the men to answer specific questions at home with a mix of picture and text questions, as well as time based and ongoing triggers. What were the results/benefits? The participants were able to share their experiences with pictures and discuss their feelings in detail. What the company found was that the new packaging resulted in spills and was difficult for many people to open. They dropped the new idea and saved themselves from product failure.
