Methods of marketing

Name of resource

Research findings Webpage link/book number Print screens

Universal exports

Found out the different types of product placement and

marketing that have been shown in the film Quantum of Solace to help promote various

product campaigns

http://www.universalexports.net/Movies/quantumofsolace-productplacement.shtml

Business of Bond… James

Bond

Information on other products that have been used in previous James Bond films along with how they have been

marketed in their own way to help promote

previous films.

http://money.cnn.com/2002/11/21/news/james_bond/index.htm

Brand republic

Information on how companies such as

Heineken have help

http://www.brandrepublic.com/news/601475/Heineken-launches-Casino-Royale-themed-ad-campaign/?DCMP=ILC-SEARCH

promote James Bond campaigns in order to

help advertise their own campaigns also

Casino Royale official

marketing partners

Listed information on brands that have helped

to promote the James Bond campaign for

years and in particular, Casino Royale.

http://commanderbond.net/3751/casino-royale-official-marketing-partners.html