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Mentor Monday Feb 11, 2013

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Epic Fail Fundraising - Top 10 startup mistakes with Dave Parker and Chris Dishman. Resources for how to build a startup proforma.

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Page 1: Mentor Monday Feb 11, 2013
Page 2: Mentor Monday Feb 11, 2013

OverviewTop 10 List

Resources

Q&A

Mentor

Denali Financial Consulting LLC

Page 3: Mentor Monday Feb 11, 2013

Top 10 Mistakes 10 – One spreadsheet vs. multiple tabs

9 – Hard coded #s vs Sensitivity Analysis

8 – Top Down vs. Bottom Up – “Just 1%”

7 – Not connecting the financial model to the narrative

6 – Not knowing your Total Addressable and Serviceable Addressable Market, Share

Denali Financial Consulting LLC

Page 4: Mentor Monday Feb 11, 2013

Top 10 Mistakes 5 – Not using GAAP language

4 – Not doing a cash flow analysis

3 – Expenses don’t increase with revenues

2 – Not knowing market metrics/comps

1 – $1B Revenues in year 5 (or >$100M)

BONUS: No Chart or Graphs Denali Financial Consulting LLC

Page 5: Mentor Monday Feb 11, 2013

Resources Markets - http://goo.gl/5bpIU

Benchmark Data – http://goo.gl/b7R3K

Product Pricing - http://goo.gl/ohKWZ

Unrealistic Growth: http://goo.gl/NVOgh

Spreadsheet Template - http://goo.gl/SWNhb

Denali Financial Consulting LLC

Page 6: Mentor Monday Feb 11, 2013

Q&A Chris Dishman – www.denalifc.com [email protected]

Dave Parker – www.dkparker.com [email protected]

Denali Financial Consulting LLC