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As more software leverages the intersection of cloud, big data and social business, game mechanics are increasingly being integrated into Federal agency missions to develop rich citizen engagement and to assist agency professionals to work smarter and create innovative solutions that impact mission capabilities. Melvin Greer, Lockheed Martin Senior Fellow describes how business analytics powered by cloud and service orientation are being used to develop a mission focused gamification strategy for Government.
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Mission Focused Gamification for Government
Melvin Greer Senior Fellow
Chief Strategist Cloud Computing Lockheed Martin
Twitter: Lead_Innovate
Copyright 2013 Lockheed Martin All Right Reserved
Gamification of…
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Art Education Entertainment Environment
Health Marketing Mobile News
Social Good Commerce
Government: Over a Decade of Gaming
Copyright 2013 Lockheed Martin All Right Reserved
Gamification of Government
Copyright 2013 Lockheed Martin All Right Reserved
“I want to create educational software that’s as compelling as the best video game… I want you guys to be stuck on a video game that’s teaching you something other than just blowing something up.”
President Barack Obama TechBoston Academy March 8, 2011
Federal Games Guild
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1st Federal Games Guild convening in November 2012: 70+ attendees, 23 agencies (current count: 47 agencies)
Government agencies focused on games as a tool for addressing
national problems – based not on speculation but on very tangible
research and development projects
Games to Gamification
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The integration of human visual problem-solving and strategy development capabilities with traditional
computational algorithms through interactive multiplayer games is a powerful new approach to solving computationally-limited scientific problems.
Federal Gamification
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•Critical role for Cloud, Social and Mobile play
•Valuable business analytics derived
•Accelerate Innovation
Mission Gamification
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•Core enablers: Cloud, Social and Mobile play
•Analytics for Mission Success
•Innovation in Product and Services Visual Acuity & Attention, Scientific Discovery & Reasoning, Literacy, Health
Behavior
Transforming Mission Capability
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Strategic Gamification
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• Energy and Carbon Footprint
• Synthetic Biology
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Melvin Greer Senior Fellow Chief Strategist Cloud Computing Contact: www.melvingreer.com
Disclaimer: the views expressed in this presentation are the author’s alone, and do not necessarily represent the official view of any component or institution with which he is affiliated
