Melissa D. Cabezas

Communications and Marketing Professional

Inside

About Me

Humanizing the Brand

Developing the Brand

Dabbling in Social Media

HR Online

Executive Communications

Feedback: A Two-Way Street

For Your Health and Wellness

About Me

It is my passion to create relevant, engaging, and fun communications that excite readers and win the support of leadership. I have had the pleasure of working for some remarkable organizations that truly transform lives. One of the most inspiring of those being Easter Seals in Miami. I witnessed, first-hand, what the organization did for children and young adults with disabilities. Currently, the role I play allows the faculty and staff at the university to focus on developing some of the best and brightest young minds in the country. Higher education is a special gift. One that can change a young person’s future for the better.

As Development Director for Nova Southeastern University, with special focus on the NSU Museum of Art, I would play a vital role in the stewardship and cultivation of donors, ultimately ensuring that the gift of higher education and appreciation of art is granted to young adults who will play a significant role in advancing our future.

Whether targeted to the internal team or all UM faculty and staff, communications must be relevant, accurate, and engaging.

Communications

It’s not just about closing the deal, it’s about creating relationships, communicating, and following up.

Fundraising

By believing in the cause and building awareness, you can inspire action from the right people.

Marketing & Development

Humanizing the Brand

The HR Communications team launched InsideUM, a quarterly online magazine to share news and information with faculty and staff from the employee’s point of view. By humanizing the brand, we can begin enhance the way people view human resources and build workplace pride from within.

Developing the Brand

The basic step in creating a brand is to create consistency in design, which starts from the bottom up. To ensure that every member of the human resources team was putting their best foot forward when communicating internally and externally, we created a standard stationery package.

Dabbling in Social Media

When potential candidates research a future employer, they first visit the organization’s website. After that, they search for them on social media. The University was on social media, but HR was not. In order to attract and retain top talent, we met with University Communications and decided to launch an official social media account for employees at the university-InsideUM.

HR Online

For some time, each area within HR handled its own online content. The sites were very segmented and the interface was not user friendly. The HR Communications team is currently working to revise the site and launch a new, more attractive, and functional home page and website architecture in the near future.

Executive Communications

Senior leadership should always be informed about upcoming changes or events that require their teams to take action. Most of the time, this information is shared in face-to-face interactions. When this is not possible, we work with key stakeholders to draft executive communications for leadership that are distributed in advance.

Feedback: A Two-Way Street A survey can provide useful information to

leadership when looking for buy-in and support from all levels of the institution. When surveying a group, follow-up is essential. Providing survey results and action plans in a timely manner will help build trust and credibility in your organization.

For Your Health and WellnessHealth and wellness are hot topics. Employees are trying to live healthier lives and employers are encouraging employees to take steps to enhance their overall wellness. The HR team successfully manages two annual wellness events—Open Enrollment and the Week of Well-Being. HR Communications is responsible for developing and executing the communications strategy for both events.

Melissa D. Cabezas

Contact me:305-803-3196

MelissaDCabezas@gmail.com

Making a difference. One message at a time.