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4.4.2012 Copyright Hanuman Consulting 1 HANUMAN CONSULTING Would you like to meet your customer?

Meet Your Customer

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Page 1: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 1

HANUMAN CONSULTING

Would you

like to meet

your

customer?

Page 2: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 2

Problems with customers

Exploring customer experience

New markets or customer segments

Internationalization

New product/ service launches

Challenges We Answer To

We answer to question ”how people think and what

they do” and bring the findings to your business.

Page 3: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 3

What is customer strategy?

What your customers really need and desire?

Who are they & how they live?

How do you connect?

Do you act loyal to your customers?

Are they loyal to you?

We Listen to You and Your Customers.

Page 4: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 4

We explore the customers

(needs, desires, behavior),

and design findings to the

product, service, marketing,

and/or MarkComm.

Commitment

(customer vs. you).

And sales and brand

value increase.

CASE: We are good at…

Resetting the Customer Segment

How? You get…

Page 5: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 5

CASE: We are good at…

Helping in Entering a Foreign Market

We explore the markets in

question to match your

company and the product,

and help you to talk the

language of the customers.

Practical and in depth

enough data for your

internationalization

How? You get…

Page 6: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 6

CASE: We are good at…

Intepreting Customer and Service Experience

We walk through together

with your customers the

service/ customer process,

and interpret the findings to

your service strategy.

Customer satisfaction,

committed customers,

and higher sales.

How? You get…

Page 7: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 7

Hanuman’s Customer Centric Approach

RESULTS,

ITERATION

&

LEARNING

DEFINITIONS

& TARGET

SETTING

ETHNOGRAPHIC

RESEARCH ON

TARGET GROUP

OR MARKET

PLANNING,

DESIGN &

INTEGRATION

Customer Substance + Defining the Essential + Hands and Legs.

STRATEGY

Page 8: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 8

We solve problems

Together with our customer

By thorough study quickly depicting

the essentials, and being sensitive to

tacit signs and knowledge.

Ready-to-use solutions!

Our Principles

Page 9: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 9

Ask Us About:

Coaching &

lectures Consultancy Implementation:

Hands & legs

Customer and Culture Centric Service Design

and Strategic Marketing

Organizational Culture

Page 10: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting

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• Planner, Consultant.

• Strategic Marketing and Business

Anthropology.

Maria’s profile in LinkedIn.

• Researcher, Consultant.

• Consumer and Business

Anthropology.

Mia’s profile in LinkedIn.

Mia Uronen Maria Wan

We are a cross-disciplined team looking for

practical solutions that lead to great results

for our customers.

We are

Page 11: Meet Your Customer

4.4.2012 Copyright Hanuman Consulting 11

Challenge us & Contact:

Hanuman Consulting

www.hanuman.fi

[email protected]

Tel. +358 40 5868899