Embed Size (px)
DESCRIPTION
Proposing a merger of Fortis Group of Hospitals and Mahindra Resorts to cater to the medical tourism in India. This was prepared for a college level management festival in St. Xavier's College, Kolkata.
Citation preview
COMPANY OVERVIEW - FORTIS
Fortis Healthcare (I) Ltd.
• Founded in 2001
• Head Office in Gurgaon, Haryana, India
• Pan Asia Pacific Presence
• 20,000+ workforce.
COMPANY OVERVIEW - FORTIS
Verticals• Span Diagnostics• Primary Care• Day Care Speciality• Hospitals
Board• MD: Mr. Shivendra Mohan Singh• CEO: Mr. Bhavdeep Singh• CFO: Mr. Yogesh Kumar Sareen
COMPANY OVERVIEW – CLUB MAHINDRAMahindra Hotels & Resorts(I) Ltd.
• Founded in 1996
• Head Office in Chennai, Tamil Nadu, India
• Leading Hospitality providers in India
• 10,000+ Workforce
Statistics• Flagship brand “Club Mahindra” is
India’s No. 1 Holiday brand• Pan India Resorts• 150,000 Members
Board• Chairman: Mr. Arun Nanda• CEO/MD: Mr. Rajiv Sawhney• CFO: Mr. Alok Ghosh
COMPANY OVERVIEW – CLUB MAHINDRA
Fortis Mahindra
Greater workforce
Better profitabilityPan Asia presenceGreater Brand value
Greater PenetrationBetter customer
data baseTrusted Brand
STATUS QUO
WHY this Merger? HOW will it take place? WHAT will be the Highlights of the Merger?
WHY?
“Medical Tourism can grow 10-folds in the next 5 years in India.”- Dr. Pratap C. Reddy (Founder, Apollo Hospitals)
“India to remain on top in Medical Tourism.”- Dr. K. M. Cherian, leading Chinese surgeon to The Economic Times
“ The market for medical tourism in India will grow at an annual rate of 30% to Rs 95 billion ($1.55 billion) by 2015.”- Associated Chambers of Commerce and Industry of India
“ US patients can save 65-90% by seeking treatment in India ranging from a coronary artery bypass to Rhinoplasty.”- Josef Woodman, founder of the guidebook Patients Beyond Borders
PRIMARY OBJECTIVES
Catering To The Growing Demand Of Medical Tourism In
India.
BENEFITS - Individual
• Eliminating Competition
• Diversification Fortis
• Improved Positioning
• Better Returns to Shareholders
Mahindra
BENEFITS - Mutual
Networking Expansion Improved
Quality
SynergicIncreased Customer
Base
PLAN OF ACTION
Fortis calls for Merger
Creation of New Board
Shares Alloted Proportionately
Opening New Centres
• Both belong to Hospitality Sector
• Human TechnologyStrength
• Technical Know-How• VISA proceduresWeakness
• Growing Demand of Med Tourism
• Cheaper SourceOpportunities
• Neighbouring countries.• International PlayersThreats
WIN-WIN
Improved Profitability
Stable Demand
Reduced Competition
First Mover
Collaborating with Indian Government.
“Fortis Ranks 4th in the list of World’s Best Medical Tourist Attraction 2013” (Issued by Medical Travel Quality Alliance)
Creation of Packages involving discounts to Foreign customers who book in Fortis-Mahindra.
M-Visas to Medical Tourists.Traditional Marketing Media
MARKETING
CONCLUSION
•Demand Catered
•Market Tapped
•Promotion of Indian Market
•Improved Quality
The Economic TimesTimes of IndiaMoneycontrol.comSlideshare.comIndian-Medical-Tourism.comPatientsbeyondborders.comMedical Travel Quality Alliance
(mtqa.com)
REFERENCES
THANK YOU.
