Media presentation - Feedback

What have you learned from your audience feedback?

Fahmi NassirDean Mullings

FEEDBACK ON OUR FIRST EDITS

OF OUR PRODUCTION

Feedback – Questionnaires 1


3Feedback – Questionnaires








Poster 1

Poster 2

Poster 3

FEEDBACK ON OUR FINISHED

TEASER TRAILER

Feedback - Social Networking1

Feedback


Feedback


Feedback

Feedback


FeedbackAfter we completed our teaser trailer, we found it a little difficult to get some

negative feedback. So to overcome this, we went out searching for it. We wrote down a question for a few of our classmates to answer: “Looking through our teaser trailer, what could have been improved or what would you have done

differently if you were directing the trailer?”

“The head exploding on the teaser trailer could be seen as too graphic and explicit.” – from Laila Shenair and Rachel Gande

“The theme and message of the film can be seen as too offensive or too controversial.” – from Daniella Agathangelou and Sophie Barker.

“You may have revealed too much in your teaser trailer.” – from Tyler Gilbert, Kelsie Mackinnon and Georgie Walker.

“You may have exposed too much content in the trailer by showing too many deaths. You could have exposed one death scene and saved the others.” – from

Rhiannah McKenzie La Rose, Amy Holt and Tiffany Coker.“The explicit content shown in the trailer could put an age restriction on who can

watch it” – from Mr Farnsworth.

Feedback – What we gainedWe had some really positive feedback; mostly speaking about the professionalism we managed to pull off and how strong our special effects were. We generally did have these factors in mind and did aim to perfect these things so witnessing these comments in our feedback was refreshing and made us feel like our mission was

accomplished.The negative feedback did make us look at our trailer in a different light; not

necessarily decrease our appreciation for our trailer, but see things in it we didn’t see before. For example, we hadn’t really noticed how much content we revealed in our trailer until some of our classmates mentioned this. At first, we thought that it could contain this content because the actual film could just be heavily filled with

more murder scenes which balances out how much has been revealed to how much can be revealed. However, a good point was made… The amount of explicit content in this teaser trailer means that the trailer would have to be restricted to probably night time play; or advertised before a movie in the cinema that is rated an 18 or a 15. As a director that would want to put no restrictions on their adverts and allow it be played more freely, we would have to cut this teaser trailer so that

no explicitness is shown. From then, the appropriate audience that see it on TV could go on YouTube to gain access to the explicit teaser trailer after verifying their

age.

Feedback – What we agree withFrom the feedback, we gathered that most of the target audience would rather our magazine cover be simple then complex. We personally preferred “Poster 3” out of them all because we liked the message we was trying to get across in that poster. It

was first difficult to pick which poster to go through with because “Poster 1” and “Poster 3” were both getting good reception.

We joined Fahmi and the KKK character’s body together to symbolize they are one and that they’re connected. We joined them together by the burning thread of the material to firstly reveal that there is an ethnic minority underneath the mask but

then to also show the contrast between the two characters. We also liked the contrast between the backgrounds behind the characters. The reason why we

decided to include carnage behind Fahmi is to show that in order for him to achieve his aim he is going to have to cause a lot of destruction. The fire built up in this

background is to resemble rage and power. We decided to make the background of the KKK character forest-like as when you imagine an area burning, you would

imagine a forest like area to burn the most effective due to the amount of wood and oxygen.

However, clearly our messages weren’t portrayed in full effect for this poster as the audience seemed to have liked poster 1 the most; so we decided to go through

with it.

Feedback – What we learnedFrom the feedback, we gathered that most of the target audience would rather our magazine cover be simple then complex. We personally preferred “Poster 3” out of them all because we liked the message we was trying to get across in that poster. It

was first difficult to pick which poster to go through with because “Poster 1” and “Poster 3” were both getting good reception.

We joined Fahmi and the KKK character’s body together to symbolize they are one and that they’re connected. We joined them together by the burning thread of the material to firstly reveal that there is an ethnic minority underneath the mask but

then to also show the contrast between the two characters. We also liked the contrast between the backgrounds behind the characters. The reason why we

decided to include carnage behind Fahmi is to show that in order for him to achieve his aim he is going to have to cause a lot of destruction. The fire built up in this

background is to resemble rage and power. We decided to make the background of the KKK character forest-like as when you imagine an area burning, you would

imagine a forest like area to burn the most effective due to the amount of wood and oxygen.

However, clearly our messages weren’t portrayed in full effect for this poster as the audience seemed to have liked poster 1 the most; so we decided to go through

with it.

FeedbackOne particular person had a lot of interesting points to make about our trailer so we tried to note it down and this is what we managed to get: “In a trailer, especially a

teaser one, you don't necessarily see the actual killings. Unless its an action combat scene or a couple of seconds before, and the time it spent on the screen. The

killings seemed to be in isolated areas, and when that generally happens in trailers, there’s a scary build up; suspense.The end scene of the hanging and the flashing

cuts of the KKK dude was out of this world. But when you're watching someone run during a trailer, it never usually is long enough to take 2 seconds of the screen.

Since yours was like 7 seconds, there's elements in it that made it predictable. I.e I knew he was going to either trip up or die. So for me personally, the suspense was killed. Teaser trailers shock the audience, and I’m sure if that was made into a film,

that death scene would run on pretty much the same time.The structure of the opening sequence too. It was running smooth like a film intro or something. Trailers

usually bounce scenes in between it, so it doesn't look too structured. E.g. The unveiling of Fahmi, makes the audience think he's a major part of the film, like the focus is on one character. There was a lot of shots of different angles that had him

in it. Moving the deaths into that sequence would have made a little bit of a difference.” – From Naomisha Phillips.

Feedback - Analysis

This was the most feedback we had received from one person so we felt that, as good directors, we should analyse this feedback and comment on it. The comment she made on us exposing our killings was fairly reasonable. To an extent, someone could say that we did expose these killings a lot more than they needed to be as it is a teaser trailer. However, that can only be accurately judged by the amount of killings and violence that would be in the actual film. For example, “The Bourne Supremacy” had quite a few violent scenes in it’s teaser trailer but the film itself has many more. So in regards to this point, we felt as if it depends on the ratio of violence used in the teaser trailer to the violence used in the film. Although, you

could say that we took this too far by actually including a killing.

She made a statement about the length of Luke’s running scenes and how the length of the scenes make what happens (him getting shot) predictable. We felt as

if this was just a personal opinion and we disagree with this point because when we were showing our teaser trailer to different people, a majority of the audience

would always jump when Luke gets shot; which tells us otherwise. Also, the tension wasn’t killed because of the use of different shots during the running scene and the

way he looked back at the camera.

Feedback - AnalysisThe comment about the headshot scene being run for the same amount of time in the actual film didn’t seem like a problem in our eyes. In the “Skyfall” teaser trailer, the interviewing scene was done the same way our headshot scene was done and

was still very effective in both the teaser trailer and the film.

She also made a comment about Fahmi being exposed for too long and it is too obvious that he is a main character. Quite frankly, this was our aim as we needed a “trademark” for our teaser trailer; someone or something that gets remembered. You could argue that the KKK costumes could have that role but we felt as if there had to be a leader. Someone taking control of this revolution and leading it “the

right direction”; just like the main character in the film: “American History X”. Also, when it comes to producing teaser posters and magazine posters, the film needs to

have a visual representation; usually a main character or a distinct object that is displayed in the movie many times to show it’s importance. We included both; the

KKK character and Fahmi. They both resemble a powerful message in our teaser trailer and we believe that they compliment each other; so getting rid (or

decreasing attention) of one or the other would have made the trailer less effective. So yes, we did make sure that the audience know Fahmi is an important character;

however, we did not see this as a problem.


MAGAZINE COVER

Feedback“I can see a strong link between all of the products in your campaign!” – from

Mason Stanley.“I like the blurry vision effect you used on the characters in the background photo

of the magazine. I imagine a ‘lost identity’” – from Billy Bass.

“I couldn’t tell the difference between this magazine cover and an official Sight and Sound copy” – from Sam Adamson.

“I’m not sure why it’s in black and white if every other part of your campaign is in colour. It seems like unnecessarily breaking out of your house style.” – from Ali

Alvandi.

“I like the way you have incorporated the colours: red, white and black” – from Mr Lall.

“I like the style of the font you have used for your film title but I feel like you could have manipulated it a little more for it to look more professional.” – from Gabriel

Chukwu.

“The colours used in the background photo are very powerful and emphasise the expressions on Fahmi’s face.” – from Mohammed Kirefu.


POSTER

Feedback“I like the raw environment that the photo was taken in, it makes the characters

look reckless” – from Sophie Barker.

“I’m confused as to why the KKK guy has blood on him” – from Corey Collins.

“I can’t see this getting advertised in public as it almost looks like it’s promoting the Ku Klux Klan” – from Steven English.

“Very powerful use of imagery” – from Isabella Cuttill.

“Fahmi and the KKK character look like they have been through a war and back. The KKK character is bleeding so I’m guessing this is some kind of metaphor as to who

wins in the movie?” – from Laila Shenair.

“The environment and the characters go really well together” – from Billy Bass.

“I like how the KKK symbol looks like it’s been engraved onto the poster through blood. Very effective!” – from Charlie Taylor.

“The characters look really tough and bold; like they’re ready to send a message” – from Rachel Gande.

“I think it’s a bit too simple to portray any kind of message. It looks attractive though.” – from Rhiannah Mckenzie La Rose.

THE END

Business

Media presentation - Feedback