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Social media is community media
For MDOs, just Twitter & a blog
Medium.com
Social media gives MDOs a voice
Launched in 2009
The largest hyperlocal media network devoted to the community good, serving local
news to over 400 cities
Community amplification by #hashtag
#Hashtags
Community amplification by city #hashtag
#Hashtags
Community amplification by city #hashtag
#Hashtags
All MDOs are authorized on Twitter to get their word out via BNN
Simply tweet with the city hashtag or #MicroBiz
#Microbiz
YOU NOW HAVE A VOICE
Crowdfunding is the future of microbusiness financing
Duncan Niederauer, the boss of NYSE Euronext, claims that (crowdfunding) “will become the future of how most small businesses are going to be financed”
Raising Capital Online, The New Thundering Herd, The Economist
Crowdfunding is much more than finance, it is the future of SMB marketing
Reasons why you should support Crowdfunding
1) Supports local entrepreneurs2) Involves the community by making locals
investors
Three types of Local Crowdfunding
1) Donation or reward based <consumers participate>
2) Debt based <consumers lend>3) Equity based <consumers invest>
Crowdfunding’s big challenge
When you crowdfund, you get little to no marketing support
YOUR #VOICE CAN HELP
1) Leverage 400 cities for marketing support2) Build networks for collaborative advocacy<MDOs can support their peers>
#CrowdfundLocal1) Free localized marketing support2) Crowdfund on your own domain3) In collaboration with Crowdtilt Open, BNN Funding offers #CrowdfundLocal for zero fees (only standard credit card processing)
The key to marketing exposure is the #Hashtag campaign
#OneinThree
#microbiz
Massive hashtag mentions and RTs can elevate hashtag to national Twitter Trending Topics
Link to reportExampleOn one day, Dec. 3, 2013, the BNN accounted for:8,000 retweets30+ million reach in one day$142 average donation to charity
#MICROBIZ has 100+ voices
Thank you
Please catch me for:Local media marketing support
Crowdfunding your MDO or your clients’ business
Patrick Kitano
The Breaking News Network.comBNN Funding.com
