:-)

Measuring your marketing performance

digital ecosystem

• Source: http://econsultancy.com/in/blog/62344-55-of-businesses-plan-to-increase-digital-marketing-budgets-in-2013• Source: http://blog.e-xanthos.co.uk/wp-content/uploads/2013/02/Digital_Trends_V3.gif

Content Marketing

Social Media Engagement

Content Optimisation

Viral Marketing/Brand

Marketing automation

Social media analytics

0 5 10 15 20 25 30 35 40 45

Budget Projections * %

We’re decreasing our digital marketing budgets 11%

We’re maintaining the status quo 34%

We’re increasing our digital marketing budgets without increasing our overall marketing spend

39%

We’re increasing our digital marketing budgets and overall marketing spends 16%

some predictions…

Predictions Impact

Marketing will be more “performance driven” and hence accountable towards revenue generation

Shift towards “digital” as it enables a far more comprehensive analytical performance management

Social media for brands will be more integrated – both across social media networks and across traditional channels of marketing

Capability shift for agencies to provide more integrated services

Mobile will lead. As per IBM study, 9 out of 10 marketers either have a mobile site or mobile application or plan to deploy one

Mobile will become strategic marketing asset for most campaigns

Content marketing will impact SEO more Keywords, tagging etc. will lose sheen. Content will become the new king

Big data will get bigger. 2013 will see a shift on big data utilization from engineers to marketers

CFO’s will start liking marketing. Marketing will be more “data + pattern’s driven”

Marketing will get more and more gamified Lot of small startups and brands will start either building games to increase engagement on social or participate in 3rd party versions

MEASURE RESULTS

ENGAGECOMMUNITY

GROW

AUDIENCE

hence we…

helping brands..

• Build respect and accountability– Seventy-six percent (76%) of B2B marketing professionals agree or

strongly agree that their “ability to track marketing ROI gives marketing more respect.” Source: Forrester Research

• Plan better for marketing spend– It’s important not to measure just

what you can, but what you can ACT on.

thus delivering & measuring…Audience

Large audience, global scaleSmaller ad focused audience

DriversFocus on products/services

Relationship drivenBuying cycles – Multi stepSingle step buying cycle

Point of purchaseEducation and Awareness

Sales drivenMarketing driven

Emotional decisionBusiness solution

Content strategyVideos

Online tools/games/appsWhitepapers/Thought leadership

Web pagesWebinars/EventsPress Releases

Microsites

Reach – Measureable Facebook

TwitterYoutubeLinkedin

BlogsSearch Engine Optimization

Search Engine MarketingEmail Marketing

b2b b2c

using an extensive measurement framework…

Past Present Future

Business metrics Impact on the revenues, profits

- Lead generation- Pipeline- Sales impact- Cycle time

- Benchmarking against old data

- Trend analysis

- Prospect/Forecast analysis

Campaign metrics Campaign contribution towards business growth

- ROI- Investment

besides money

- Response rate- Campaign

comparison/trend

- Forecasted contribution

Customer metrics Customer impact on business

- Profit per customer

- Customer wallet size

- Marketing impact on customer

- Cost of acquisition

- Cost of retention

- Solutions exposure per customer

for distribution…

INTEGRATED MARKETING THROUGH MANAGED

CROWDSOURCING

We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers with effective digital, social and traditional

marketing.

www.jademagnet.comCalifornia | Singapore | Doha | Bangalore