From the Largest to Strongest Market-- Trade Fairs in China and the World

Chen Xianjin

UFI President, 2013

Contents

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• The State of Venues in China

• The State of Exhibitions in China

• UFI and China

Ⅰ. The State of Venues in China

Part Ⅰ

UFI World Map of Venues

• 1,197 venues (with a minimum of

5,000 sqm indoor exhibition space)

identified worldwide

• Total indoor exhibition space:

32.6 million sqm

In 2011

Main Global Results of the

World Map of Venues

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496 venues15.6 million sqm

(48%)

184 venues6.6 million sqm

(20%)

389 venues7.9 million sqm

(24%)

70 venues1.3 million sqm

(4%)33 venues

0.8 million sqm(2%)25 venues

0.5 million sqm(2%)

5 million sqm

Scale

Venues and indoor exhibition space in 2011

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National indoor exhibition space available from 2006 to 2011(Venues with a minimum of 5,000 sqm indoor exhibtion space)

NO Country Total (in sqm） World (%) Growth since (%)

1 USA 6 712 342 21 % + 5 %

2 China 4 755 102 15 % + 48 %

3 Germany 3 377 821 10% + 2 %4 Italy 2 227 304 7 % + 3 %5 France 2 094 554 6 % + 3 %6 Spain 1 548 057 5 % + 13 %

7 The Netherlands 960 530 3% + 15 %

8 Brazil 701 882 2% + 6 %9 United Kingdom 701 857 2 % + 13 %10 Canada 684 175 2 % + 6 %

UFI World Map of Venues

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- 500 000 1 000 000 1 500 000

China

USA

Spain

The Netherlands

South Korea

Turkey

United Kingdom

Singapore

Germany

Russia

France

Italy

Mexico

new venue(s)

venue extension(s)

15 countries have increased their total indoor capacity by at least 50,000 sqm between 2006 and 2011.

China accounts for 46% of the global increase and 69% of the Chinese increase is related to new venues.

Additional indoor exhibition space between 2006 and 2011(Venues with a minimum of 5,000 sqm indoor exhibition space)

UFI World Map of Venues

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NO Region City Exhibition CenterTotal gross

Indoor size (M2 ）

1 China GuangzhouChina Import & Export Fair Complex (Pazhou Complex)

338,000

2 China ShanghaiShanghai New International Expo Center (SNIEC)

200,000

3 China Wuhan Wuhan International Expo Center 190,000

4 China Chongqing Chongqing International Expo Center 184,000

5 Thailand BangkokIMPACT Arena, Exhibition and Convention Center

137,000

6 China Yiwu Yiwu International Expo Center 120,000

7 China ChengduChengdu New International Convention and Exhibition Center (Century City)

110,000

8 Korea Seoul Korea International Exhibition Center 108,049

9 China Shenyang Shenyang Exhibition Center 105,200

10 China Shenzhen Shenzhen Convention & Exhibition Center 105,000

* BSG report- Trade Fair Industry in Asia (9th edition)

Top Venues in Asia 2013

8

Growth of Venues in China since 2006

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Growth of venues in China

Year 2006

Year 2013

% change 2006 vs. 2013

% average growth

Number of Venue 57 101 77 11

Indoor Exhibition Space (million m2)

2.23 4.53 103 14.7

Ⅱ. The State of Exhibitions in China

Part Ⅱ

The Exhibition World

Approximately

30700 Exhibitions

per year corresponding to

103 million sqm

of total net exhibition space and where

2.8 million direct

Exhibiting companies

welcomed

260 million visitors

Based on events with a minimum of 500 sqm held in 2011, the updated will be

conducted in 2013

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The global top 10 net space rented (between 2008 and 2011 )

(in million net sqm) Trend since 2008

1 USA 23,3 -7%

2 China 13,0 +13%

3 Germany 8,8 -5%

4 Italy 6,2 -5%

5 France 5,4 -8%

6 Spain 3,5 -24%

7 Japan 3,2 -3%

8 UK 2,8 -6%

9 Russia 2,6 -13%

10 Brazil 2,6 +4%

The Exhibition World

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65

70

75

80

85

90

95

100

105

110

115

120

2008 2009 2010 2011 65

70

75

80

85

90

95

100

105

110

115

120

2008/9 2009/10 2010/11

in Europe in Asia

ChinaIndia

Japan

Germany

Spain

Italy

France

Turkey

Russia

Korea

Trends in the net space rented in several major national markets (in sqm, UFI estimations)

UTILIZED SPACE

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Top 10 fairs ranked by space sold in Asia, 2012

Location Trade Fair Net size (m2)

1 China China Import and Export Fair (Canton Fair) 549,953

2 China China International Furniture Fair (Guangzhou) 340,000

3 China Furniture China / Office Furniture China / Home Furnishing China / Kitchen & Cabinet China /Design of Designers

165,000

4 China China (Guangzhou) International Building Decoration Fair 160,000

5 China International Famous Furniture Fair 130,000

6 China Shanghai International Automobile Industry Exhibition 115,000

7 China Beijing International Automotive Exhibition 110,000

8 China Guangzhou International Lighting Exhibition 97,500

9 China Shenzhen International Furniture Exhibition 80,000

10 China Intertextile Shanghai Apparel Fabrics 75,000

Source: BSG research & analysis14

Large scaled exhibitions in China from 2007 to 2012

(based on exhibitions above 30,000 gross sqm)

Year 2007 2008 2009 2010 2011 2012

Number of scaled exhibitions

226 256 254 298 368 401

Gross space rented of scaled exhibitions(in million sqm)

14.9 18.2 19.3 22.9 28.8 31.4

Total space rented(in million sqm)

34.3 36.8 38.8 45.1 51.8 60.7

% 43% 49% 49% 50% 55% 51%

Top 10 Cities by the Number of Trade Fairs in China

61

46

36

23

14 1412 11 11 11 11

0

10

20

30

40

50

60

70

Shanghai Beijing Guangzhou Shenzhen Chengdu Xi'an Nanjing Qingdao Shenyang Xiamen Tianjin

Year: 2012

59570705714552

3357003

1793500

1067850878000 847800 775300 775000 724396

0

1000000

2000000

3000000

4000000

5000000

6000000

Guangzhou

Shanghai

Beijing

Shenzhen

Chengdu

Dongguan

Shenyang

Nanjing

Xi'an

Tianjin

Top 10 Cities by Space Rented of Trade Fairs in China

Year: 2012

Unit: Billion Yuan

Revenue of booth sales from 2007 to 2012 in China

13.2

14.514

17

21

24.3

0

5

10

15

20

25

30

2007 2008 2009 2010 2011 2012

Ⅲ. UFI and China

Part Ⅲ

UFI is the Global Association of the Exhibition Industry, uniting the industry’s

organizers, venues, associations and partners of the industry

What is UFI?

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UFI Global membership

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September 2013

639 members in 85 countries

204 members with “venue” activity

(32%)

458 members with “organizer” activity (71,5%)

52 “Associations”(8.1%)

48 “Partners ofthe Industry” (7.5%)

81 “Venuesonly” (12.7%)

123 “Venue& Organizer”

(19,2%)

335 “Organizer only” (52,5%)

What does UFI mean for me?

Top 10 Regions by UFI Members

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85

45

37

3230

27 27

2321

19

0

10

20

30

40

50

60

70

80

90

MainlandChina

Germany Russia Turkey France Italy USA India UK Korea

UFI membership development in mainland China

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UFI approved events in mainland China

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UFI membership in mainland China, by city

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UFI Seminar, Shanghai in 1997

UFI Activities in China

UFI Congress in Beijing, 2006

UFI Open Seminar in Shenzhen, 2012

UFI Focus Meetings in Shanghai, 2013

ⓒ UFI 2013

What Does the future hold?

Multi-dimensional events

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www.ufi.org

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