Mdm credentials quick 2010

Marketing & Design Matters Marketing & Design Matters Marketing & Design Matters Marketing & Design Matters

Full service agency

Based in Thame, Oxfordshire

21 full time staff

Established 1988

Turnover £4.8m

Marketing & Design Matters - Client List Marketing & Design Matters - Client List Marketing & Design Matters - Client List Marketing & Design Matters - Client List

Citroën since 1989

Porsche since 1997

Focus Financial Services since 1997

SsangYong since 2004

MKG since 2005

Ferrari since 2006

Yokohama tyres since 2007

Technogym since 2007

Lotus Cars since 2010

What we do for youWhat we do for youWhat we do for youWhat we do for you

Brand Building and Brand Custodianship

Providing “out sourced” full marketing

support to clients including: Back Office

fulfillment, telephone customer support and

direct mail

Creative Graphic Design: Print and

production

Sales: Lead generation and Data

management

Our main areas of activityOur main areas of activityOur main areas of activityOur main areas of activity

Exhibitions (create / build / run)

Event Management (pre / during / post)

Product Displays Static and Dynamic

Interactive Hospitality

(clients don’t observe, they participate; sailing,

golf and skiing)

MDM (Marketing Data Matters) Data

manipulation and Customer Relationship

Management (CRM) solutions

Porsche Carrera Cup - “Race Centre”Porsche Carrera Cup - “Race Centre”Porsche Carrera Cup - “Race Centre”Porsche Carrera Cup - “Race Centre”

2008 New design and build by MDM for Carrera Cup Drivers

Porsche Driving Experience - SilverstonePorsche Driving Experience - SilverstonePorsche Driving Experience - SilverstonePorsche Driving Experience - Silverstone

The Back OfficeThe Back OfficeThe Back OfficeThe Back Office

SsangYong Marketing Services (SMS)

Bespoke marketing team established to handle all dealer marketing

requests

Menu driven list via an intranet (SPN)

SMS also acts as an integral part of the SsangYong UK marketing

team

Design & Print, brochures, product launches, exposure marketing and

the Red/Blue feed back tool

SsangYong Exposure MarketingSsangYong Exposure MarketingSsangYong Exposure MarketingSsangYong Exposure Marketing

Physically taking the products to venues that the target market inhabits


Trafford Centre Manchester - 520,000 people per week - 452 leads (68 red - 384 blue)


Rip Curl Board Masters Newquay

180,000 visitors

524 leads

108 red – 416 blue

Organised their 60th birthday relayMDM handled the UK section - all logistics re: the route - dealership involvement

FerrariFerrariFerrariFerrari

Ferrari Fiorano – Customer driving days

FerrariFerrariFerrariFerrari

MDM Design CapabilityMDM Design CapabilityMDM Design CapabilityMDM Design Capability

Experience of running outdoor events

European operational logistics

Outdoor mobile exhibition units designed at Thame

Bespoke builds to exacting specification and build quality

Porsche MEU

Porsche Carrera Cup - designed and built Race Centre

F3 race unit being built

Design and PrintDesign and PrintDesign and PrintDesign and Print

Porsche Outdoor Porsche Outdoor MarketingMarketingPorsche Outdoor Porsche Outdoor MarketingMarketing

Mobile Exhibition Unit

Porsche Outdoor MarketingPorsche Outdoor MarketingPorsche Outdoor MarketingPorsche Outdoor Marketing

Citroën since 1989Citroën since 1989Citroën since 1989Citroën since 1989

Initially providing marketing support to Fleet Sales

Ride and Drive (XM, BX and AX) experiential

Product launches Xsara 2000

Corporate hospitality (participative golf and sailing)

Heavily involved in the development of the commercial vehicle

proposition

Fleet Connect 1999

Citroën Family Fun DayCitroën Family Fun DayCitroën Family Fun DayCitroën Family Fun Day

To successfully raise the profile of the Citroën brand touser choosers

Showcase new product in a fun way

Objective:

Citroën Fleet Connect Citroën Fleet Connect Citroën Fleet Connect Citroën Fleet Connect

Since 1999

Services currently include:

fleet, cv and motability customer servicing

driving school administration

database management

tendering

mailings

demo requests

administration support including whole life cost quotations, CO2 and BiK analysis

attendance at relevant shows. eg. mobility roadshow

Lotus - Goodwood Festival of SpeedLotus - Goodwood Festival of SpeedLotus - Goodwood Festival of SpeedLotus - Goodwood Festival of Speed



Design of stand

Production of stand

alongside our partner

Deboer

Design & fulfillment of event

invitations

Stand management

Proven CapabilityProven CapabilityProven CapabilityProven Capability

Full range of in-house services

Relevant automotive experience

Long established clients

A strong back office

Three bespoke marketing teams

Interim management flexibility

Business

Mdm credentials quick 2010