MDB AUGUST 2013

Comparison Jan – August 2013/2012 – Media mix

Cinema increased mainly thanks to BNPPF (+46%), Coca Cola

Company (+26%), PSA (+52%) and Daimler Chrysler (x4)

Comparison August 2013/2012 – Media mix

Comparison Jan - August 2013/2012 – Eco- sectors

Large decrease in ‘Corporate’ eco sector: P&G & Sony Belgium cut fairly their investments in

this sector. ‘Beauty hygiene’ decreased due to the sector’s giants: P&G – 12%, Unl: -30%,

J&J: -23%.

About Clothing & Accessoires, Esprit invested 8% of 2012 investments so far vs last year,

same period. The same for Vincent Gaye Trading (-86%)

Comparison August 2013/2012 – Eco- sectors

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frederic.watelet@havasmedia.com