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© 2012 WAN-IFRA, 1
© 2012 WAN-IFRA, 2
© 2012 WAN-IFRA, 3
© 2012 WAN-IFRA, 4
30 MINUTES
30 IDEAS
© 2012 WAN-IFRA, 5
Gregory Kunis•
Aralynn McMane
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Real people
© 2012 WAN-IFRA, 7
Avoid the IT’S THEM syndromeGlobal & basic
THE IDEA
We write stupid and even insulting headlines & stories without realizing it.
Take a second look.
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Be therefor thefirsts
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Real connections going both ways
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... especially when it is cool
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Don‘t forget the journalism
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TEACH ABOUT
FREEDOM
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Join the 3 MayPress Freedom Poster Project
√ With even one class, have students make posters.√ Give it great coverage and print the best of them.YOU CAN STOP THERE√ Or, get your readers to pick the best AND send them/it to us for possible inclusion in our gallery, placemat and other cool platforms.
© 2012 WAN-IFRA, 14
Reporters sans frontiersSuper cool press freedom appTry this at home?
Place phone over the mouth
Place phone over the mouth
Hear journalist talk about
suppressed speech
Hear journalist talk about
suppressed speech
FROM: Innovations in Magazine 2012 World Report
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TEACH ABOUT
JOURNALISM
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AS YOU LEARN
FROM YOUTH
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Summer internshipGlazov, Udmurtia • Russia
THE IDEA
15 teenagers were invited to work at the paper on summer
500 stories prepared by kids; Built-in mentors
© 2012 WAN-IFRA, 18
School media competitionKaliningrad • Russia
THE IDEA
Four nominations: paper, video, web site, publication for first grades
Regional competition becoming a country-wide contest. 500 kids participated last year
© 2012 WAN-IFRA, 19
Youth street patrol on traffic offenders Altapress - Barnaul • RussiaTHE IDEA
Photo-shots by young reporters on traffic offenders. School teams compete with posts on paper site and social network
Adults join the contest
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Newspaper workshopMon Petit Quotidien • France
THE IDEA
Children ages 7 – 9 create a newspaper in 3 hours
Paper charges 25 Euros per person
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A city-wide reporting contest9 newspapers • Argentina
THE IDEA
Titles join to do a city-wide reporting contest for school children with 9 winners.
Each paper printed one winner on same day. Huge buzz and circulation.
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THE IDEA
Cellphone photojournalism session for kids
Cool memory, including getting to use my mobile in school!
Photojournalism workshopJornal da Manhã • Brazil
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Reality check of public relationsSchool newspaper • Luxemburg
THE IDEA
Invite students to take pictures of sites in brochures
PRPR JournalismJournalism
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√ School teams research, create questions for prominent person and submit to you.
√ You make best interview happen and print it.
√ We provide a guide you can give teachers and give international prize.
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MAKE A MEMORY
(and sometimes also a profit)
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Internet-based reality show Altapress - Barnaul • Russia
THE IDEAPaper trained local non-athlete celebrities to teach sports classes to raise interest in improving them. Online + SMS voting for “best class.”Real journalism. Fun. Buzz. Sports equipment store covered all costs.
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Street festival for childrenGlazov, Udmurtia • Russia
THE IDEA
Activities and contests for kids in several places across the city
Buzz. Why not get it sponsored?
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The Paper Chase 5km family raceStraits Times • Singapore
THE IDEA
Youth-targeted series about how to train, the 5 km race in four age categories.
Lots of sponsorships: sun-block company, Nestle
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THE IDEA
Annual issue with photos of all the year’s newborn babies in the region+32 % ads & 4000 extra copies; new parents contacted with gift pack and subscription offer
First Day 1Belgium • Het Belag Von Limburg
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THE IDEA
Annual issue with kindergarten classes photographed on first day of school region
+5 % in paid circulation plus ads
First Day 2Belgium • Het Belag van Limburg
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Local heroes – one at a timeWitte weekblad • The Netherlands
THE IDEA
Newspaper prints photo of local sport heroes at a time.LOTS of sales to cut out and save favorites.
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Youth as cartoonists Jawa Pos • Indonesia - 4
THE IDEA
Young readers design cartoon strips.
Kids look for theirs, get a fee.
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Street actsNetherlands weekly • Class 4B
THE IDEA
Local newspaper makes a photo story using local youth.
Why not get it sponsored?
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European Union as topicRussia – Strana Kalingrad
THE IDEA
Had kids write about how Europe related to them.Some money from local EU office, 22% increase in copies sold.Opportunity: Look for Europe-funded topics.
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LINK
GENERATIONS
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For your child to readBrazil • Zero Hora
THE IDEA
Summaries for children next to ‘normal’stories.
Sponsor pays equivalent of a journalist’s salary
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Make a news gameSpain • El Diario de Navarra
THE IDEA
Changed kids’ page to games about day’s paper.
Teaches about news & engages parents to help that process
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Wrinkles are beautifulGrandparents (India,
Korea, Japan)
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SAY YES
TO PRINT
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Target the grandparentsFinland • Austria • S. Korean • Japan …
THE IDEA
• Gift subscriptions
• Page to spend time with grandchildren
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Target the grandparentsIndia • Sakal
THE IDEA
• Daily page for grandparents to look at with children.
• Circulation up 10 percent since launch.
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Youth mag by kids and for kids Strana Kalingrad • Russia
THE IDEA
Magazine for 7-15 year olds. 90% of the
content produced by kids. Costs low. High interest.4,400 weekly circulation. It is profitable!
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DO SMART NIE*
*Newspapers in Education
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New interest =new support•Proven to improve reading•Proven to improve citizenship
more at www.wan-ifra.org
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Seminars for school teachers on NIE Altapress - Barnaul • Russia
THE IDEA
City-wide NIE training program for school teachers as part of their advanced professional education
NIE program in ALL city schools. Lots of new subscriptions
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Financial NIEPhilippines Daily Inquirer • circ. 260 000
THE IDEA
Work with two banks to support content and training for NIE money management series.
27 000 extra copiesHelped 5 000 students
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Window pagesGermany Dürener Zeitung & Nachrichten
THE IDEA
Front pages displayed in window at school.
Why not get it sponsored?
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Newsprint other stuff!West Australian • Australia
THE IDEA
Do regular contests that ask students to create objects from newsprint.Teachers, students appreciate ways to use paper from NIE work.
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Newsprint wedding dressesUSA • Lima News
THE IDEA
Students create newspaper wedding dresses for contest at annual marriage salon.
Judges are local retail and design professionals.
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BE SMART IN
DIGITAL SPACE
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Making money in social networksDelovoy Petersburg • Russia
THE IDEA
An app in social network gives youth ideas on how to make money online
60,000 downloads in 6 months. Lots of targeted ads
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THE IDEA
Staff teach news skills for youth bloggers with or without teachers.
Builds on allure of ‘real’ reporting, contributes to media literacy, and could have a fee.
Reporter training for bloggersGannett • USA; Vilaweb • Spain
© 2012 WAN-IFRA, 53
If (our hero) were a blogger ….Philippine Daily Inquirer
THE IDEA
An essay contest about a national hero that forces imagination.
Links a classic topic to a familiar, fun platform.
Partnered with book publisher and a bank.
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Internet in the Family:A guide to helping a child go online
Text and art from WAN-IFRA.
√ Set up an online forum
√ Get a local telcom to support it
(Text in: German, English, French, Spanish, Portuguese)
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Educating kids on safe internet usage Altapress - Barnaul • Russia
THE IDEANewspaper trained kids on how to search for and judge information on Internet. Interactive games as a base for training.Connection was via mobile connection, who sponsored project.
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School sports instructor contestShakhtinskie Izvestia - Rostov region • Russia
THE IDEA
Students voted for a best school gym teacher by SMS and on line
Serious topic with lots of fun and buzz.
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GOOD LUCK!
And think younger
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COMING SOON: our
World Digital News Literacy
Project
WANT TO DO
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Partner/supporter sought: Youth Newsroom of the Future
• Children do workshop to create a newspaper using cool touch-screen tools (tables and tablets).• Pay for a printed copy to take home immediately, thanks to digital press.• First stage as part of our French subsidiary complex (St. Etienne)in partnership with Paris office• Set-up to be designed with portable option and also so it can be replicated elsewhere (India, Singapore, Germany)
World Digital News Literacy
Project
© 2012 WAN-IFRA, 60
Partner/supporter sought:
Festival of social media newsgathering for teens
• Teach about how professional reporters get and judge material they gather via social networks.• Teenagers practice doing stories using this method on their own networks.• Local festival ends with printing the best result.
World Digital News Literacy
Project
© 2012 WAN-IFRA, 61
Partner/supporter sought:
A journalism storybookfor the tablet
• A children’s story that also teaches about news is created or adapted for a tablet• Activities with the story allow parents and teachers to explore newspaper news and its making with a child.• Two stories are already possible candidates: Mewy and Woofus Make a Newspaper (by Finnish authors) and José – Fly Reporter (by a U.S. author).
World Digital News Literacy
Project
© 2012 WAN-IFRA, 62
Partner/supporter sought
A digital reporter game
• Develop an un-boring game that teaches 9- to 12-year-olds about professional journalism.• Do it for computers, tablets, mobile phones, Nintendo, whatever -- whichever can emerge first.• Global partner to do it with us as part of our World Editors Forum?
World Digital News Literacy
Project
