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A Picture’s Worth a Thousand Clicks

MBO Visual Content Strategy Presentation

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Allison Carter's presentation on creating your visual content strategy from MBO 2013.

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Page 1: MBO Visual Content Strategy Presentation

A Picture’s Worth a Thousand Clicks

Page 2: MBO Visual Content Strategy Presentation

We All Judge Books by Covers

Page 3: MBO Visual Content Strategy Presentation

Visual Impact

Page 4: MBO Visual Content Strategy Presentation

Facebook: Visual Evolution

Page 5: MBO Visual Content Strategy Presentation

Why Do You Care?

Page 6: MBO Visual Content Strategy Presentation

What to Do About It

Page 7: MBO Visual Content Strategy Presentation

New, Bigger Images in Links

Page 8: MBO Visual Content Strategy Presentation

New Kids on the Block

Page 9: MBO Visual Content Strategy Presentation

Let’s Not Forget Google+

Page 10: MBO Visual Content Strategy Presentation

Search Is Visual

Page 11: MBO Visual Content Strategy Presentation

Theory and Practice

Page 12: MBO Visual Content Strategy Presentation

Start with Strategy

• Know Your Brand

• Know Your Customer

• Know Your Goals

• Measure Your Goals

• Connect to Traditional Content Strategy

Page 13: MBO Visual Content Strategy Presentation

On Stock Photos and Clip Art

Page 14: MBO Visual Content Strategy Presentation

Think Visually

Page 15: MBO Visual Content Strategy Presentation

Show Your Product or Your Results

Page 16: MBO Visual Content Strategy Presentation

Not a Pro? Not a Problem

Page 17: MBO Visual Content Strategy Presentation

Let Words and Pictures Work Together

Page 18: MBO Visual Content Strategy Presentation

Face Forward

Page 19: MBO Visual Content Strategy Presentation

Show Who You Really Are

Page 20: MBO Visual Content Strategy Presentation

Slice of Life

Page 21: MBO Visual Content Strategy Presentation

Be Funny

Page 22: MBO Visual Content Strategy Presentation

Simple and Timely

Page 23: MBO Visual Content Strategy Presentation

Use What You Have

Page 24: MBO Visual Content Strategy Presentation

Get Started Today

• Think Visually

• Be Inspired by Everything

• Edit Judiciously

• Repurpose

• Be Fearless

Page 25: MBO Visual Content Strategy Presentation

Stay in Touch

[email protected]

Facebook.com/RoundpegIndyPinterest.com/Roundpeg

@Roundpeg@AllisonLCarter

Page 26: MBO Visual Content Strategy Presentation

Image Sourceshttp://upload.wikimedia.org/wikipedia/en/thumb/9/99/Catch22.jpg/200px-Catch22.jpg

http://bookcoverarchive.com/images/books/a_clockwork_orange.large.jpg

http://upload.wikimedia.org/wikipedia/en/thumb/a/ab/Hunger_games.jpg/200px-Hunger_games.jpg

http://upload.wikimedia.org/wikipedia/en/4/46/Midnight_in_the_Garden_of_Good_and_Evil_cover.jpg

http://upload.wikimedia.org/wikipedia/en/thumb/1/1d/Twilightbook.jpg/250px-Twilightbook.jpg

http://www.hawaiitribune-herald.com/sites/files/styles/large/public/article/53744_web_Vietnam-Napalm-Girl-4_McCr-5-.jpg

http://www.ipodhistory.com/images/poster.jpg

http://www.oedipus1.com/home/wp-content/uploads/2011/06/True-Blood1.jpg

http://shadesofgreendesign.com.au/wp-content/uploads/2011/05/famous_logos_Air_Jordan_Logo.jpg

http://en.wikipedia.org/wiki/File:Legendary_kiss_V%E2%80%93J_day_in_Times_Square_Alfred_Eisenstaedt.jpg

http://www.qiranger.com/wp-content/uploads/2011/07/Swastika_Symbol.png

http://images.pictureshunt.com/pics/p/peace_sign-2202.JPG

http://mostviralmedia.com/2011/09/the-evolution-of-the-facebook-profile-2005-2011/

http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-1-text-links-photos-or-videos

http://blog.tkographix.com/creating-great-dane-trailers-pylon-sign/

http://www.instagram.com/annieshomegrown

http://www.facebook.com/sharpie

https://www.facebook.com/SlingshotSEO

https://www.facebook.com/leospetcare

https://www.facebook.com/whichwich

https://www.facebook.com/oreo

https://www.facebook.com/citibank

http://www.facebook.com/roundpegindy

http://www.tumblr.com/npr

https://www.facebook.com/Graeters

http://www.pinterest.com/generalelectric

http://www.docstoc.com/docs/65427828/EXPLORING-THE-EFFECTIVENESS-OF-USING-FACES-IN-YELLOW-PAGES-ADVERTISING

https://www.facebook.com/LisaFrankOnline

https://www.facebook.com/cocacola