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The BIG Call May 2012

© 2012, Prosper®

May 2012 Consumer Survey

Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

This report is derived from the following studies:

• BIGinsight™ Monthly Consumer Survey, May 2012 (N = 8789, respondents surveyed 5/2 – 5/8/12)

• BIGinsight™ Monthly Consumer Survey Trends, May 2007 – May 2012

May 2012 Results • Consumer Confidence • Practical Purchasing • Financial Forecast

Personal Financial Situation • Women’s Clothing

Department Store Domination? • 90 Day Outlook: Future Purchase

Plans

Hispanic InsightCenter™ • Key Insights on Hispanic

Consumers for May 2012

© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 11-12

Practical Purchasing

In the last 6 months, have you made any of the following changes? Adults 18+

Highlights: • Confidence declined, but

practicality didn’t increase in kind Nearly half pragmatic in

spending (46.6%) Remains elevated from

May-11, May-10 • 55.0% are focused on

necessities On par with May-11, but

inflated compared to May-10 (51.5%)

40%42%44%46%48%50%52%54%56%58%60%

I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT

© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 07-12

Personal Financial Situation

Regarding your personal financial situation, compared to this time last year, are you... Adults 18+

Highlights: • One-third (32.3%) feels “worse

off” about personal financial situation compared to one year ago 20% decline from those

who felt this way in May-11 33% decrease from May-09

• Largest proportion (49.4%) feels like they are in the “same” boat

• Minority (18.3%) is “better off,” increasing 20% from May-11 (15.2%)

18.3%

49.4% 48.5%

32.3%

10%

20%

30%

40%

50%

May-07 May-08 May-09 May-10 May-11 May-12

Better off Same Worse off

© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, APR 11-12

Department Store Domination?

Consumer Equity Index™ (CEI) for Women’s Clothing Females

Macy's

Kohl's

Ross Target

Marshalls

TJ Maxx

Old Navy Kmart

JC Penney Walmart

80

100

120

140

= 100+ = <100 April 2011 v. April 2012

43% growth

14% growth

Highlights: • Walmart is losing share in a

key Women’s Clothing Shopper segment: Women Meanwhile, Kohl’s and

Macy’s are growing • Not only is Kohl’s contesting

Walmart’s lead, but Macy’s may enter the mix Among shoppers overall,

Macy’s share increased 60%+ from Jan-12 to Apr-12

5% decline

NEW Blog FYU: Department Store Domination? CLICK to Read

© 2012, Prosper®

More Positive Personal Financial Situation

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Hispanics Non-Hispanic Adults 18+

Better Off Same Worse Off

Regarding your personal financial situation, compared to this time last year, are you...

Highlights: • A greater portion of Hispanic

Consumers than Non-Hispanics feel better off about their personal finances

• Hispanics are more likely to increase their savings over the next year

% Planning to Save More This Year Than Last Year:

Hispanic: 40.2%

Non-Hispanic: 28.9%

Source: BIGinsight™ Monthly Consumer Survey, MAY 12

© 2012, Prosper®

Word of Mouth Is Key

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Regularly Occasionally Never

Hispanic Non-Hispanic

When you purchase products or services, do you seek advice from others before buying?

Do you give advice to others about products or services you have purchased?

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Regularly Occasionally Never

Hispanic Non-Hispanic

Source: BIGinsight™ Media Behaviors & Influence Survey DEC 11

© 2012, Prosper®

CLICK HERE to view the full deck of BIG Call slides for May 2012

Than

k yo

u Thank you for your interest in our May 2012 BIG Call data.

© 2012, Prosper®

Con

tact

400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com for complimentary insights, visit: www.BIGinsight.com