Maximizing Banking Value with Big Data Analytics

Maximizing Banking Value with Big Data Analytics

Chiara Bartalotta, Big Data Engineer

Rome, May 2016

Big Data Banking Insights

Introduction

• UniCredit at a Glance

• The New Big Data Engineer

Data & Analytics

Use Cases

2

Agenda

UniCredit Business Integrated Solutions

1

2

3

3

* Source: UniCredit Company Profile, data as at March 31, 2016

UNICREDIT AT A GLANCE

Introduction 1 2 3 4 5

• Banking operations in 17 countries

• International network spanning: ~50 countries

• Global player in asset management: 218.7 bn in

managed assets

• Market leader in Central and Eastern Europe

leveraging on the region's structural strengths

Over 143.000

employees

7.839 branches

4

UniCredit Business Integrated Solutions is the first concrete milestone within the Group Strategic Plan 2012 announced in November 2011 to be achieved. Owned by UniCredit, is created from the integration and consolidation of 16 Group companies (among them UGIS, UCBP, URE, UC)

and is dedicated to providing services in the sectors of Information and Communication Technology (ICT), Back Office and Middle Office, Real Estate, Security and Procurement. A new business model, unique in the European banking sector, focused on Business needs (i.e. Commercial Banking, Global Markets, CEE), not only on providing services.

AUSTRIA

ITALY ROMANIA

POLAND

HUNGARY

UK

SLOVAKIA

GERMANY

~ 10.000 Fte’s*

( y/y pro forma)

■ 11 Countries**

■ 3 Wholly-owned subsidiaries*

* Data as at December 31, 2014. ** UniCredit Business Integrated Solutions operates also in 2 branches, one located in New York and one in Singapore.

CZ REP.

NET EQUITY: € 367,537,088*

TOTAL REVENUE: €

2,438,382,428*

NET PROFIT: € 3,896,618*

UNICREDIT BUSINESS INTEGRATED SOLUTIONS: IDENTITY CARD

Introduction 1 2 3 4 5

Introduction


5

Software

Engineering

Analytical mindset

Mathematical

knowledge Distributed computing

experience Business

focus Database systems

proficiency

1 2 3

The New Big Data Engineer

6


Introduction



Data & Analytics

Use Cases

1

2

3

Moving on

7

Data & Analytics


New technologies exploration

Projects coordination & governance

Storage Processing Acquisition Exploration & Elaboration

1 2 3

Data & Analytics Activities

8


Introduction



Data & Analytics

Use Cases

1

2

3

Moving on

Fraud Detection

Use Cases

Categorize risk on both Global and

Local (Country) level

Enable Risk evaluation based on

Transaction timestamp, subject,

Country and amount


9

Determine and classify UniCredit related

inter/intra bank payments' risk

Allow Real Time Monitoring among

interbank transactions’ risks

1 2 3

Catalyze marketing campaigns planning

and carriage via a customer behavior

analytics platform


10

Define Machine Learning models to

provide a customer-tailored

forecasting system

Real-time model update via card

transactions streaming

Monitoring customer behavior tracking

aggregated payments and

transactions information

1 2 3 Use Cases

CRM

Offer merchants’ industry positioning

reports

My Business View


11

Offer end user a set of reports containing

aggregated data for a merchant's issuer,

acquirer and terminal management activities

Show merchants’ customers RFM

analyses reports

Perform evaluation and aggregation of

data over different time frames (month,

quarter, …)

1 2 3 Use Cases


12

Monitoring customer call, requests and

issues raised through the call center system

Call Center Support

Support Call Center operators in

providing the best resolution actions

through customer-tailored dashboards

Enable the evaluation of customer

satisfaction based on resolved and

opened issues

Perform model simulation and

aggregation of data over different time

frames (month, quarter, …)

1 2 3 Use Cases


13

Analyze and monitor branches utilization by

UniCredit customers and non customers

Branch Analytics

Analysis of traffic peaks to develop

insights on branch optimal

configuration

Analysis of branch data to understand

customers' behavior when visiting the

branch

Perform model simulation and

aggregation of data over different time

frames (month, quarter, …)

1 2 3 Use Cases

Chiara Bartalotta

e-mail [email protected]

mobile +39 340 3743961

www.unicreditgroup.eu/ubis

mailto:[email protected]