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Presented at 2009 VACCE Institute in Lynchburg, VA. More than anything, I facilitated the conversation, reinforcing that I'm a relationship/engaging people expert rather than a technology expert nor a graphic designer.
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Maximizing Your Website for Member Value
A 2009 VACCE Institute Presentation
By Cheryl Smith, IOMCultureSmith Consulting
www.culturesmithconsulting.com
EQN
• Easy
• Quick
• Nice
Ongoing Questions
• Who uses your site?
• Why?
• Would they (do they) say it is effective?
Content vs. Cosmetics
Creative Commons graphics on Flickr by ahhyeah & Akira Ohgaki
Content is…
Numbers Count
What gets measured…
Creative Commons photo on Flickr by Naccarato
Vegas Baby
Five Day Weekend
Common Features
• Events
• Membership Directory
• Jobs
• News
• Surveys
Newer Features
• Blogs
• Embedded videos
• Podcasts
• Webcasts
• Photos
• Feeds
• Diggs and the like
Conversation Prism by Brian Solis
Top Sites Then
• ACCE
• Plaxo
• Constant Contact
• Bob Harris
• Pat McGaughey
• Gitomer
Top Sites
2008
• Google• LinkedIn• Twitter• Plaxo• Chris Brogan• Flickr
2009
• Twitter (Search)• Google• Tech Crunch• Mashable• Twitter• Facebook• Flickr
Let’s Connect
Cheryl Smith, IOMPresident, CultureSmith Consulting
Phone: 434.258.2448
Email: [email protected]://www.twitter.com/cherylsmith999http://www.linkedin.com/in/cherylsmith999http://cherylsmith.myplaxo.comhttp://tiny.cc/cherylhyattsmith
Fitting it In
Creative Commons photos on Flickr by Marcin Wichary & awnisAlan
