Maximize your business you tube channel to engage customers

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Maximize your Business YouTube Channel to Engage Customers

The rise of mobile devices such as tablets and smart phones has made it easier for consumers to connect to the internet wherever they are, leading to an increase in the amounts of time consumers spend online. In particular, there has been a rapid increase in the amount of consumers viewing videos online, as they are much easier to be viewed and shared online any time of the day through the use of mobile devices. The ever increasing amount of video marketing consumption has led to the prediction that video marketing is the future of marketing

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With YouTube being the leading video based social media platform and the second most popular search engine in the world, second only to Google, it creates a fantastic opportunity for marketers to engage on a personal level with their target audience like never before. According to YouTube, over 3 billion videos are viewed per day and over 50% of videos include comments or have been rated by users.


























A quick and cost effective way for your company to create videos is to record on screen presentations, which can easily be done with screen capturing and voice recording software such as Snagit or Camtasia to educate users and create greater understanding than just text alone. The onscreen presentation videos you create can then be uploaded to YouTube, to be watched over and over again.


























It is also easy to produce low cost video content for YouTube with inbuilt recoding facilities on your computer. YouTube is a great way to generate viral marketing and many videos that go viral are produced on a low budget through the use of a mobile devices or webcam.


























YouTube is a great medium to repurpose existing content in video format to encourage deeper and more engaging interaction other than text, which can be viewed and shared between many different smart devices such as phones, tablets and more. For example, you could easily convert existing company PowerPoint presentations into videos by adding a voiceover with screen capturing and voice recording software to explain and highlighting products and services.


























Your company can add a video or a presentation, which demonstrates your brand personality on your “About Us” page to help connect with new visitors and give insight into your company with that extra personal touch. By communicating your brand personality with a video or presentation, you can build a strong relationship with customers by engaging them with your brand.


























Demonstrating your products and services on your website through a video or presentation can engage potential customers, though providing visitors a chance to find out more about what you are selling. Try to promote the benefits of your product features and service functions to show how they will be of use to customers in aiding their lifestyle. If customers think your product or service will be of use to them through viewing your video or presentation, it will get a higher amount of interest and more people sharing your message to increase reach.


























Using videos or presentations for technical support purposes reduces the amount of emails and phone calls from customers needing assistance. Videos could be included to show how to use products and service or by answering frequently asked questions, for example.


























You can create videos to address the questions your customers ask the most and create a video to address these questions as fully as possible. This will leave existing customers feeling satisfied and potential customers more likely to make a purchase as you can eliminate any confusion whilst also reducing the amount of queries you receive. When you have created your FAQ’s video and uploaded it to YouTube, you can then embed it onto your websites FAQ’s page to ensure website viewers with questions can easily find the answers.


























You can also creating training videos on how to use a product or service with screen capturing software with detailed hands on instructions which are easy to understand and can be replayed time and time again. Training videos uploaded to YouTube are a great tool for businesses as they can be re-winded, paused and played at the viewer’s convenience, which makes them great user guides to add to your FAQ’s page.





















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Including testimonial videos allows your company to communicate with your audience in a more personal and compelling way. Customers feel more confident after viewing a video testimonial than reading text alone, as customers can put a face to a name, which makes the endorser appear more credible and helps to gain the customers trust. Testimonial videos are also more effective than text alone as they are not only more interesting and engaging but they are also easier to understand.


























Through uploading original and engaging videos through YouTube, your business can leave a lasting impression on potential and existing customers by capturing emotions and visual features. The content you create should be useful and interesting so that it encourages your audience to share the content with others to spread your message further and expand reach.


























There is a great amount of potential to spread you message to a wider audience with YouTube as it allows you to embed the content you upload onto other sites such as your website blog and on your social media pages. Video can be easily shared and is more likely to be shared than text or photos alone, as it is highly engaging.


























When creating a video or presentation for YouTube, ensure to make the content helpful and informative to your customers without being heavily sales orientated. Customers watching your videos will already be interested in what you have to offer and you do not want to put potential customers off with a sales pitch.


























Make sure to include branding and apply the best SEO when creating unique video content to link back to your website and increase ranking, traffic and brand awareness As YouTube is owned by Google it ranks well in organic searches, which is reason enough alone for your business to set up and regularly update a company YouTube channel.


















