Embed Size (px)
DESCRIPTION
Brand Efficiency means to deliver on a brand promise with the least amount of time and effort. Unisource is in the business of helping our customers maximize their brand and, by default, their bottom line. This presentation discusses the basics of Brand Efficiency and how you can apply it to your own organization.
Citation preview
Maximize Brand Efficiency
and Boost Your Bottom Line
2 Maximize Brand Efficiency and Boost Your Bottom Line
“Brand EfficiencyTM is to
deliver on a brand promise
with the least amount of
time and effort”
3 Maximize Brand Efficiency and Boost Your Bottom Line
Yesterday Today
Brands have grown more
complex over the last 60 years
4 Maximize Brand Efficiency and Boost Your Bottom Line
Touchpoints of a Modern Brand
Customer
5 Maximize Brand Efficiency and Boost Your Bottom Line
Increasing employee satisfaction and retention
Boosting revenue
Improving trust, loyalty, quality perception, and word-of-mouth referrals
Building a compelling experience that attracts new patrons
and increases repeat business
Helping current and potential customers remember your
company in a clear and positive way
Standing out against competitors and peers
Benefits of Branding
6 Maximize Brand Efficiency and Boost Your Bottom Line
Any business can achieve these
benefits with extensive funds, but
the most profitable ones do so by
focusing on a few critical
branding elements and using
resources wisely.
7 Maximize Brand Efficiency and Boost Your Bottom Line
Build a Successful Brand
Visuals
Culture
And
Logistics
Verbal Sensory
Customer
Experience
8 Maximize Brand Efficiency and Boost Your Bottom Line
“The most efficient way to produce
anything is to bring together under
one management as many as
possible of the activities needed to
turn out the product”
– Peter Drucker, Writer
and Management
Consultant
9 Maximize Brand Efficiency and Boost Your Bottom Line
Brand Efficiency requires to concentrate in areas that
can impact time and cost
10 Maximize Brand Efficiency and Boost Your Bottom Line
Marketing
Digital
Asset
Management
Agencies
Brand Owners
Printers
Partner Brands
A digital asset
management system
reduces time spent
finding and sharing
information, recreating
lost assets, and building
new campaigns.
11 Maximize Brand Efficiency and Boost Your Bottom Line
Messaging
Management
Marketing
Retailers
Salespeople
Branch
Offices Implementing print management software
creates print uniformity and standards for
suppliers to follow.
12 Maximize Brand Efficiency and Boost Your Bottom Line
Packaging
Design Materials
Prototyping and Testing Manufacturing
To Market
Successful packaging
depends upon the design
process, material sourcing,
prototyping, testing,
manufacturing, and supplier
relationships.
13 Maximize Brand Efficiency and Boost Your Bottom Line
Logistics
Distribution
And Retail
Sourcing Manufacturing
Customers
Designing your product with
the whole life cycle in mind
can increase speed to market
and reduce costs.
14 Maximize Brand Efficiency and Boost Your Bottom Line
Technology Automating processes like
material ordering and
customer communication can
produce long-term benefits
for your bottom line.
15 Maximize Brand Efficiency and Boost Your Bottom Line
Next Steps to Building
a Successful Brand
contact us at
1-800-UNISOURCE
