21
Seeing Things Differently for the last 15 years

Maverick - Seeing things differently

Embed Size (px)

DESCRIPTION

This is not your normal company overview, but frankly we are not a normal company. This is more about why we do what we do, than it is about what. Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions. Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium. Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics. Interested in knowing more? So are we! Every day! Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!

Citation preview

Page 1: Maverick - Seeing things differently

Seeing Things Differentlyfor the last 15 years

Page 2: Maverick - Seeing things differently

We are a creative activation agency that excels in interpreting needs of our clients’

into real world activations that work!

§We do this using our real life understanding

of how customers, consumers, corporates and sports fans react and interact with their

specific environments.

Page 3: Maverick - Seeing things differently

Who is Maverick?

We know exactly who we are, we’ve spent the last 15 years figuring it out!

Its what we mean to you, that matters to us.

We are the activation Ninja’s, the go-to guys (and gals), the ones to call when the ones-to-call are not answering.

Mostly we have built a reputation on solid ideas delivered flawlessly that meet strategic objectives.

BE AMAZINGThe World Needs More

Amazing!

Page 4: Maverick - Seeing things differently

Why us ?

We are passionate supporters, of passionate supporters, it’s the lifeblood of every brand.

BUT

Simply put, we believe the majority of activations, events and promotions…don’t deliver. Too many great ideas, are flawed in the final delivery.

We love the challenge of balancing great ideas, with greater execution.

Page 5: Maverick - Seeing things differently

How we do it!

We use the strength of our cumulative real world expertise, from delivering projects around the world (yes, us, really) and the invaluable working relationships with our clients’ to solve the biggest question of them all.

Irrespective of the project, be it exhibition or event, promotion or activation, sponsorship or sales conference…the single over-riding challenge we strive to solve is WHY are we doing this?

Page 6: Maverick - Seeing things differently

We work in a world where Normal is Never Good Enough

Page 7: Maverick - Seeing things differently

What we do?

We are not big fans of lists!

But for the overachievers out there, that need to tick that box – our skill set is defined by the ability to translate, and deliver brands into the real world, for real people, in real time.

We do these things for global brands and local businesses, working in sports stadiums in Sri-Lanka, Conference Halls in Cairns and Shopping Centre’s in Sandton.

Events

Activations

Launches

RoadShows

Promotions

Sponsorships

Exhibitions

Conferences

International Consulting

Page 8: Maverick - Seeing things differently

A Winning Approach…

Page 9: Maverick - Seeing things differently

Our philosophy :

Equilibrium!

The best ideas are ones that can be delivered flawlessly, with relevant creative execution and strategic insight.

Its too easy to get this balancing act wrong and allow individual elements to overpower others in the execution mix.

Activations in equilibrium with these principles, ultimately deliver! Every time.

Page 10: Maverick - Seeing things differently

Our methodology :

Strategy

Creativity Delivery

Page 11: Maverick - Seeing things differently

Our clients :

Page 12: Maverick - Seeing things differently

Maverick handles all in-stadium activation for the ICC Global Tournaments, as well as all major in-bound Cricket properties, such as IPL, World T20 and Champions League

Page 13: Maverick - Seeing things differently

International Pedigree

We are proud of our 100% home-grown South African heritage.

Unlike most local agencies, that claim international expertise through affiliations, we are one of the few local agencies that actively works out of the country.

This exposes our teams directly to best-of-breed international practices, creative alternatives and implementation strategies.

Page 14: Maverick - Seeing things differently

BHP BILLITON

JHB Community Event 4TH DECEMBER 2007

Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD

0 – 9 Year Activities Area

• Inflatable cube marquee to be erected on bottom field.• Size of marquee 30 x 15• A crew of 20 individuals qualified and/or trained in working with

younger children overseen by 1 senior manager will attend to the safety and planning of the days activities.

• All children to be signed in by an adult.• An arm band with parents contact number will be

attached onto each child. The child will not be allowed out the demarcated area on any condition.

Maverick constantly investigates new activation trends and technology such as inflatable venues, like this turn-key portable retail project for NIKE.

Page 15: Maverick - Seeing things differently

A sample of our Sports Activation projects :

ICC Cricket World Cup : India, Sri-Lanka, Bangaldesh

Standard Bank Pro20 Series – 8 years

Karbonn Smart Champions League T20

94,7 Cycle Challenge Operational Assistance, and Branding Management

Blue Bulls In-Stadium Match presentation and Spectator Programme

Cricket South Africa – Season Presentation Management, All properties

Indian Premier League – Opening Ceremony and Centralised Tournament Entertainment and Presentation

ICC World T20 Sri-Lanka

702 Walk-The-Talk Operational Assistance, and Branding Management

FIFA World Cup SA 2010 – ZAKUMI mascot programme and management

FIFA FootBall for Hope – Alexandra Street Football programme

MTN FanZones – FIFA World Cup SA 2010

Page 16: Maverick - Seeing things differently

Maverick stages a variety of live events annually..from pharmaceutical product launches, to live broadcast awards dinners and awards

banquets

Page 17: Maverick - Seeing things differently

A sample of our Event Activation projects :

Samsung Connect Day – Cape Town

Nestle Internal Sales Launch

Cricket South Africa Annual Cricket Awards Banquet

SAB Environmentalist of the Year Awards

Liberty Life Sales Conference and Roadshow

Aspen Pharma – Product Launch, Exhibitions and RoadShows

Roche Pharma – Internal Comms, Sales Conference and Exhibitions

SAB Sports Media Awards

Nestle New Building Launch

Murray and Roberts Mid Management TeamBuild and Conference

Murray and Roberts Jack Cheetham Awards

FNB PayPal SA launch and developer roadshows

Microsoft Partner Awards Programme and Gala Dinner

Page 18: Maverick - Seeing things differently

Maverick developed, conceptualised and implemented the MTN FanZones @ Montecasino and V&A WaterFront over FIFA World Cup South African 2010.

Page 19: Maverick - Seeing things differently

A sample of our Tactical projects :

TakeALot – Mall Ambush and Viral

Karbonn Smart Champions Trophy – Social Media Ambassador Programme

SA Tourism – Flashmob

Karbonn Smart Champions Trophy – Melrose Arch Street Party

Cell C – Gay Pride Win-A-Trip to London pride campaign

Nike – Jozi Runs Pledge House

Samsung – Blue Man Group CT Connect Day promo campaign

CSA – Social Media Ambassador Programme

Page 20: Maverick - Seeing things differently

MAVERICK develops pro-active conceptual activations, that explore new engagement opportunities within the sponsorship space for brand activation and leveraging purposes.

Page 21: Maverick - Seeing things differently

Want to see things differently?For a personal presentation, and more detail on specific case studies, reach out for more

info..

Andrew Ross – [email protected]+27 83 400 9031