At 2011’s BITCI General Assembly, we held a special session on the hot topic of how social media can be used to communicate sustainability. Matthew Yeomans, co-founder of Social Media Intelligence gave this fascinating presentation on trends and key areas being impacted by this new form of media.
Citation preview
1. Social Media Sustainability Workshop
2. About SMI
3. Social Media Sustainability Transparency Community Smarter
Business Cost Savings Innovation Stronger, Better, More Profitable
Business The Promise
4. A lot has changed in 10 years
5. People are telling stories about your brand Why arent you
telling your own story?
6.
7.
8. The Sustainability Social Media Gap 244 120 Using social
media for marketing/PR Using social media for
sustainability/CSR
9. Marketers are doing their best to measure
10. The danger is that customers just become another
number
11.
12. So what do people want from companies? Entertainment
Response Knowledge Leadership Honesty Respect
13. How can companies serve that need? Be Useful!
14. Theres no magic formula to social media conversation The
Right Conversation The Right Community The Right Content
15. Social Media Screw Ups 9 6 3 8 7 1 2 14 13 12 11 5 4
10
16. Good content = social media currency
17. Understand your community first Then establish an ongoing
dialogue
18. Think like a publisher What content works where, when?
19. What story do you want to tell? Customer Service R&D
Brand Validation Thought Leadership Sustainability Recruitment info
Sales Employee Engagement B2B
20. Dont be intimidated by technology
21. VIDEO DIARIES: Highlight Sustainability Hidden Stories
22. TWITTER THOUGHT LEADERSHIP Allianz shows knowledge
23. EMPLOYEE BLOG - Experiences from Stonyfield
24. Reinvent the corporate responsibility report! 15 120
25. Eco No imagination
26. How to Start
27. Find the right people in your organisation
28. Integrate social media thinking - dont isolate
29. Connect the Entire Organisation PR Marketing Customer
Service R&D Supply Chain Recruitment Sales Internal Comms
+
30. Especially these guys
31. If everything seems under control, you're just not going
fast enough. Finally
32. [email_address] @mateoy 07949 830256 Thank you