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2. The Paper Province
www.paperprovince.com 3. Preconditions
www.paperprovince.com 4. Our targets
www.paperprovince.com 5. Exercise I
www.paperprovince.com 6. Our key target groups
www.paperprovince.com 7. Exercise II
www.paperprovince.com 8.
www.paperprovince.com 9. 1. The good example www.paperprovince.com Desired image 10. Desired image 11. Exercise III
www.paperprovince.com 12. Find the journalists www.paperprovince.com Svenska Dagbladet, januari 2008 Consume media Svenska Dagbladet, January 2008 13. www.paperprovince.com Svenska Dagbladet, June 2008 14. www.paperprovince.com Svenska Dagbladet, August 2009 15. Exercise IV
www.paperprovince.com 16. 3. Find your friends www.paperprovince.com Vrmland through The Paper Province managed to upgrade the industry and create a more competitive economy Make it easy for others 17. www.paperprovince.com Make it easy for others 18. Exercise V
www.paperprovince.com 19. 4. Dare to state things www.paperprovince.com Make it easy for others 20. 5. Think environmentally www.paperprovince.com Recycle 21. www.paperprovince.com Recycle 22. Exercise V
www.paperprovince.com 23. Example, this conference www.paperprovince.com 24.
www.paperprovince.com 25. Swedish press clippings www.paperprovince.com Source: Retriever 26. Increased international interest Example, visitors www.paperprovince.com www.paperprovince.com 27. Awards www.paperprovince.com The Swedish Forest Industry Opinion Maker of the Year 28. Number of member companies www.paperprovince.com 29. Results within member companies
www.paperprovince.com 30. b www.paperprovince.com