43
Mat Morrison The Good, Bad & Ugly of Social Media

Mat Morrison - Social Media '09 (a mashup* event)

Embed Size (px)

DESCRIPTION

Mat MorrisonThe Good, Bad & Ugly of Social MediaSocial Media '09a mashup* eventmashupevent.com

Citation preview

Page 1: Mat Morrison - Social Media '09 (a mashup* event)

Mat Morrison

The Good, Bad & Uglyof Social Media

Page 2: Mat Morrison - Social Media '09 (a mashup* event)

Double-click to edit

Page 3: Mat Morrison - Social Media '09 (a mashup* event)
Page 4: Mat Morrison - Social Media '09 (a mashup* event)
Page 5: Mat Morrison - Social Media '09 (a mashup* event)
Page 6: Mat Morrison - Social Media '09 (a mashup* event)

Chatêau Yquemd’

Page 7: Mat Morrison - Social Media '09 (a mashup* event)
Page 8: Mat Morrison - Social Media '09 (a mashup* event)
Page 9: Mat Morrison - Social Media '09 (a mashup* event)

£50

Page 10: Mat Morrison - Social Media '09 (a mashup* event)
Page 11: Mat Morrison - Social Media '09 (a mashup* event)

Market Norms

Page 12: Mat Morrison - Social Media '09 (a mashup* event)

Social Norms

Page 13: Mat Morrison - Social Media '09 (a mashup* event)

ROIPrice

Volume

Page 14: Mat Morrison - Social Media '09 (a mashup* event)

HonourLoyaltyBraveryFairness

FriendlinessSacrifice

Generosity

Page 15: Mat Morrison - Social Media '09 (a mashup* event)

Market Normsvs

Social Norms

Page 16: Mat Morrison - Social Media '09 (a mashup* event)

Valuevs

Values

Page 17: Mat Morrison - Social Media '09 (a mashup* event)
Page 18: Mat Morrison - Social Media '09 (a mashup* event)

What is a brand?

Page 19: Mat Morrison - Social Media '09 (a mashup* event)

A brand is what its customers define it as. Simple.@jedhallam

Page 20: Mat Morrison - Social Media '09 (a mashup* event)

Brand is... the sum of what others see and say of you.@clairatwaves

Page 21: Mat Morrison - Social Media '09 (a mashup* event)

A brand is a person’s gut feeling about a product, service or organization.@martyneumeier

Page 22: Mat Morrison - Social Media '09 (a mashup* event)

Passive Perception

Page 23: Mat Morrison - Social Media '09 (a mashup* event)

Product + Perception

Page 24: Mat Morrison - Social Media '09 (a mashup* event)

Brands are a guarantee of

quality

Page 25: Mat Morrison - Social Media '09 (a mashup* event)
Page 26: Mat Morrison - Social Media '09 (a mashup* event)
Page 27: Mat Morrison - Social Media '09 (a mashup* event)

Product + Promise

Page 28: Mat Morrison - Social Media '09 (a mashup* event)
Page 29: Mat Morrison - Social Media '09 (a mashup* event)
Page 30: Mat Morrison - Social Media '09 (a mashup* event)
Page 31: Mat Morrison - Social Media '09 (a mashup* event)
Page 32: Mat Morrison - Social Media '09 (a mashup* event)

Brands replace personal

relationships

Page 33: Mat Morrison - Social Media '09 (a mashup* event)

Product + Personality

Page 34: Mat Morrison - Social Media '09 (a mashup* event)
Page 35: Mat Morrison - Social Media '09 (a mashup* event)

Market Normsvs

Social Norms

Page 36: Mat Morrison - Social Media '09 (a mashup* event)
Page 37: Mat Morrison - Social Media '09 (a mashup* event)

It’s just a business relationship

Page 38: Mat Morrison - Social Media '09 (a mashup* event)

Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything.http://whocallsme.com/Phone-Number.aspx/08456850048/7

Page 39: Mat Morrison - Social Media '09 (a mashup* event)
Page 40: Mat Morrison - Social Media '09 (a mashup* event)

One person is not the brand

Page 41: Mat Morrison - Social Media '09 (a mashup* event)
Page 42: Mat Morrison - Social Media '09 (a mashup* event)
Page 43: Mat Morrison - Social Media '09 (a mashup* event)

Promises we can’t keep?