Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals

Mastering the Opportunities and

Challenges of IoT and Other

Recurring Revenue Business

Models

• Identify potential growth opportunities from recurring

revenue and IoT offerings

• Understand key back-office challenges your company

may face in offering subscription-based products and

services

• Understand how new revenue recognition guidance may

impact your accounting process with these offerings

After attending this event you will be able to:

Learning Objectives

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Welcome to Proformative

Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals

Mastering the Opportunities and Challenges of IoT

and Other Recurring Revenue Business Models

Andrew Dailey, Managing Director, MGI Research

Andrew DaileyManaging Director, MGI Research

David MilliganDirector of Solutions and Services, SOFTRAX

Today’s Speakers

• Is the Internet of Things Real?

• Threats and Opportunities Around IoT

• How IoT is Reshaping Industries Today

• What New Processes and Tools Are Necessary?

• Revenue Recognition Complexities

• Systematizing Your IoT Readiness

• Q & A

Agenda — Monetizing the Internet of

Things

• Independent research and advisory firm focused on disruptive

trends in technology

– Experts in Billing, Monetization, and Enterprise Applications

– Go-to Source on Cloud, SaaS, Enterprise Software, Mobile

• Trusted advisor to technology buyers, suppliers and investors

• Team with deep industry experience

– Operational, Analytic, Executive, Investment

– Combines perspectives of industry analysts, investors, operators

• Products and Services:

– Subscription research and advisory services

– Tech company ratings and proprietary quant scores

Firm Highlights

“By 2017, 90% of all Samsung

products will be IoT devices.”

Samsung CEO Boo-Keun Yoon

“50 billion devices connected by

2020, and total IoT opportunity

(value at risk) is $14.4 trillion.”

Cisco CEO John Chambers

Is IoT for Real?

Threats & Opportunities: Compressing the Time/Cost Envelope

CA

PIT

AL

CO

ST

1992

2002

2015

2020

TIME-TO-MARKET

Between 2014 and

2020, most Fortune

1000 organizations

will see reductions

in Time-to-Market

by over 40%.

The IoT and Digital Revolution

SOURCE: MGI Research

The gap

between high

velocity

businesses

and the

mainstream is

widening.

The Digital Revolution Gap

SOURCE: MGI Research

Industrials: GE expects to deliver $5B in incremental

revenue in 2015 due to IoT

Utilities: More than $18B of projected savings for

European water utilities

Automotive: $14B in revenues derived from the

connected car in 2015

Healthcare: $1.8B in fitness devices in 2015; R-T

monitoring could deliver incremental $1B for top 4 US

healthcare providers

SOURCES: MGI Research, CES, HBR, McKinsey, Morgan Stanley

The Internet of Things is Reshaping

Industries Today

Thank you for your interest in this presentation.

View the on-demand webinar or download the full

presentation at:

www.Proformative.com

Mastering the Opportunities and Challenges of IoT

and Other Recurring Revenue Business Models