Master Your Elevator Pitch

Mastering your Elevator PitchRobert Upton

Robert UptonSr. Business Development Manager

“Master Your Elevator Pitch”“Master Your Elevator Pitch”

What is the problem?

Connecting with your clients and prospects is more difficult than ever.

Mastering Your Elevator Pitch

Somewhere we took a wrong turn

What is an Elevator Pitch

An elevator pitch is a concise compelling statement about your

business designed to open a conversation and qualify a lead.


4 Components of Successful Pitch


• Introduction

• Product

• Why

• Transition

Rules for Every Marketing Effort

Easy to Understand Relevant to the hearerCompelling information

Answer the “Why?”Use testimonials, statistics or hard

factsTest Refine Test

Be Different!!!Mastering Your Elevator Pitch

What is our Goal?

• Engage with relevant, compelling, tangible benefits

• Open conversation

• Qualify the person you are speaking with

• Develop a lead or referral source



Your Unique Selling Proposition


• Pick 5-10 benefits

• What problems do you solve for your clients?

• What measurable results can your clients expect?

Transition Question


• Tie your pitch to their need

• Engage and qualify

Tag Line


• Summarize your value proposition

• Leave your audience with key words

• What is the thought you want them to remember

Putting it all together

Who are you? Who do you

serve?

• Hello my name is

• From

• I work with

What your company does?

• Our company…

1-3 concise, powerful tangible

benefits (USP)

• By

• With

• So that

Transition question or

tagline

• How does your company …

• Tagline


Introduction EngageWhyProduct

Things to Remember


• An Elevator Pitch is a conversation starter

• Engage with tangible information

• Answer the “why”

• Be concise

• Test, refine, test

Thank You

Robert Upton

Red Door Solutions

@[email protected]


mailto:[email protected]

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