Marketstatistics3q2013

Single Family Detached Residences

Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty

Market Statistics



FITP

FULTONOTP

DEKALB

PAULDING

DOUGLASDEKALB

GWINNETTWEST

EAST

COBB

FULTON

OTP

FORSYTHCHEROKEE

DEKALB

COBB

Metro Area Counties Included

The source of information used in these

charts is FMLS data from these

8 Metro Counties

2

3



4Q 2013 Metro Market Report

Monthly Sales trending higher

An sustained upward trend began in 2011, after the slowdown following expiration of government purchase incentives, extending through 4Q 2013

Buyer ConsiderationsIncreasing sales have reduced the inventory of unsold houses causing the market to become more competitive for buyers, reducing the number of available alternative properties and reducing buyers’ psychological advantage in contract negotiations

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The total number of Active listings declined compared to previous years, while the number of sales has increased slightly

Since Jan, 2009 total Active listings have dropped by -62.8% in December, 2013 while sales have increased by +58.1%

This year has seen the first increase in listings in the last 3 years (+10.0% in Dec.)

Buyer ConsiderationsWhen fewer Active listings are available from which buyers can choose, competition for those fewer listings increases, reducing negotiating leverage for buyers

When sales stay relatively constant while the inventory of active listings declines, competition for the declining inventory increases changing the psychology of the market from a “Buyer’s market” to “Seller’s market”

4

4Q 2013 Area Comparison Report

Single Family Detached ResidencesProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty

111

66

113112

223

221

222

62

63

14

121

51

114

64

61

65

41

42

75

74

73

72

91

191

81

82

83 131

71

132

52

21

24

23

22

31 32 53

Months of Supply

December, 2013:

<3.0 Months

3.0 - 3.4

3.5 - 3.9

4.0 - 4.9

5.0 - 5.9

6.0+

Metro Area Total:

3.7 months

Areas With 30%+

Distressed Sales:

13

County

GroupingsCherokee County:

111 113

112 114

E. Cobb:

81 82 83

W. Cobb:

71 73 75

72 74

DeKalb:

24 42 52

41 51 53

121

Douglas:

91

Forsyth:

221 222 223

224

Fulton OTP:

13 14 33 131

Fulton ITP:

31 21 132

32 22 23

Gwinnett:

61 62 63

64 65 66

Paulding:

191

224

33

FMLS data for single family

detached residences. Data is

believed to be accurate, but is not

warranted. ©2013 Chartmaster

Services, LLC. All rights reserved.

This page may not be reproduced

without the written permission of

[email protected].

6




Short Sales and Foreclosure Sales add together to make up Distressed Sales, shown here as a percent of total sales

The percentage of 4Q 2013 distressed sale transactions was -18.9 percentage points lower than in 4Q 2012, while slightly higher +.8 points from last quarter

6




7

Distressed/Non-Distressed Supply (listings) vs. Demand (sales)

Supply of non-distressed properties in price ranges above $500K is in the “Balanced” or “Buyer’s Market” range above 6 months of supply

Supply in all price ranges except one is in the “Seller’s Market” condition below 6 months of supply for Distressed properties

Buyer ConsiderationsDistressed properties have been in demand in all price ranges, increasing buyer competition for these houses, requiring faster action and better offers by buyers

Although now lower than previously, higher inventory for non-distressed properties compared to distressed properties leads to more competition between sellers in order to stand out from their competition, possibly resulting in more high-value property listings

4Q 2013 Area Comparison Report4Q ONLY

Single Family Detached ResidencesProvided By ChartMaster Services, LLC exclusively for Keller Williams Realty

111

66

11

311

2

22

3

22

1

22

2

62

6314

12

1

51

11

4

64

61

65

41

42

75

74

73

72

91

19

1

81

82

8313

1

71

13

2

52

21

24

2322

31

3253

13

County

GroupingsCherokee County:

111 113

112 114

E. Cobb:

81 82 83

W. Cobb:

71 73 75

72 74

DeKalb:

24 42 52

41 51 53

121

Douglas:

91

Forsyth:

221 222 223

224

Fulton OTP:

13 14 33

131

Fulton ITP:

31 21 132

32 22 23

Gwinnett:

61 62 63

64 65 66

Paulding:

191

22

4

33

FMLS data for single family

detached residences. Data is

believed to be accurate, but is not

warranted. ©2013 Chartmaster

Services, LLC. All rights reserved.

This page may not be reproduced

without the written permission of

[email protected].



4Q 2013 Metro Market ReportPrevious Listing Periods Included

4Q 2013 Only

9

List Price Reductions decreased

Low overall supply has reduced the necessity for price reductions to 40.9% of sales during 4Q 2013

The reduction was also spread throughout these price ranges

Buyer ConsiderationPrice-reduced properties can present an opportunity for lower-priced offer acceptance

That opportunity was greatest in properties priced below $100K where supply has reached the lowest level

Price reductions are usually more common in higher price ranges, but fell considerably during this period in all price ranges compared to last year

Fewer price reductions occurred due to reduced inventory and increased competition among buyers for a smaller number of available properties, making sellers’ acceptance of low-price offers less common




4Q 2013 Only

10

S/L ratios drop for Price-Reduced properties

After a listing price reduction, sellers in all price ranges received a much lower percentage of their original asking price than sellers not required to take a price reduction, dropping by -9.2 percentage points overall

Buyer ConsiderationPrice-reduced properties can be a signal of an opportunity for lower-priced offer acceptance

During 4Q 2013 the median S/L ratio for price-reduced properties was -9.2 percentage points lower and ranged from a decrease of -6.6% to -24.3% of the original listing price compared to a seller not required to reduce their listing price, depending upon price range




4Q 2013 Only

Total Closed Listings (100%)

95.2 S/L*

51 DOM*

Price Reduced

(40.9% of Total)

89.2% S/L*

117 DOM*

Previously Listed (15.8% of Total)

85.9% S/L*

258 DOM*

Not Previously Listed

(25.1% of Total)

90.6% S/L*

74 DOM*

No Price Reduction

(59.1% of Total)

98.4% S/L*

21 DOM*

Previously Listed

(4.7% of Total)

97.5% S/L*

173 DOM*

Not Previously Listed

(54.4%Of Total)

98.5% S/L*

19 DOM*

What is the REAL STORY?Many times listed properties will have expired

or been withdrawn one or more times prior to

the listing period in which they sold. Including

the original listing prices and cumulative days

on market from those previous listing

periods, results in a more realistic set of

measurements.

The Real Story

11

* Medians: Half are above

and half are below

Right Price/Right AgentRight Price/Wrong

Agent

Right Agent/Wrong

Price

Wrong Price/Wrong

Agent

FMLS data for single family detached residences. Data is believed to be accurate, but is not warranted. ©2013 Chartmaster

Services, LLC. All rights reserved. This page may not be reproduced without the written permission of [email protected].

12



4Q 2013 Metro Market ReportPrevious Listing Period Data Included

12

Correctly pricing with the current market can result in multiple offers and sales prices at or above the Original Listing Price

In 4Q 2013, more than 1 out of every 4 (24.6%) sales transactions resulted in selling prices that were equal to or higher than the original listing price

2,280 properties sold at 100%, or more, of their Original Listing price during 4Q 2013

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Marketstatistics3q2013