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© 2008 Marketo, Inc. All rights reserved
Modern B2B Marketing Webinar How Vindicia Went From Zero To Lead Management Hero in Less Than One Day
Jen Erale, Director of Marketing Communications, Vindicia
Jon Miller, VP of Marketing, Marketo
May 8, 2008
Page
Today’s Savvy Marketers Need
More Leads, Better Quality LeadsLess Complexity to Execute ProgramsThe Ability to Demonstrate Marketing ROI
© 2008 Marketo, Inc. All rights reserved.
Lead Nurturing
Lead Scoring
Confidential - Prepared by Vindicia March 2008
Statistics Team
Management Expertise from eMusic, Sun, Intuit, PGP
Investors DCM, Leader Ventures
Customers PartnersCustomers Solution
TeamTransactions and Accounts
Transactions 41 million handled
since 2007
Accounts 20 million served since inception
Vindicia CashBoxTM
On-demand, integrated billing and fraud management.
About Vindicia
Confidential - Prepared by Vindicia March 2008Page
• Company Launch• Product Launch• Build Marketing• Drive Leads
0 to 60 MPH Marketing
Confidential - Prepared by Vindicia March 2008Page
Lead Management Wish List• Extensive Must-Have Check List• Please Be Easy!• Integrate with Salesforce.com• Save Time• No Hidden Costs• Nurture Leads
Confidential - Prepared by Vindicia March 2008Page
• Up and Running in One Afternoon
• Seamless Integration with Salesforce.com
• Landing Page Templates
• Email Campaigns
Yes It Is Possible
Confidential - Prepared by Vindicia March 2008Page
• 5 Minutes to Customized Landing Pages• 30 Minutes to Email Campaigns• List Segmentation• Prospect Intelligence• Quality Leads to Sales
My Go To Toolbox
Confidential - Prepared by Vindicia March 2008Page
Easy As 1-2-3 Flow
1
2
3
Confidential - Prepared by Vindicia March 2008Page
• PPT-like Interface• Build Landing Pages
in Minutes• No IT Support or
Extensive Training• Night and Day from
Previous Experience
“So Easy You Will Cry”
Confidential - Prepared by Vindicia March 2008Page
• Immediate Value• Conversion Rates• Time• Quality • Creativity• Quality Leads• Sales Success
What’s In It For Me
Confidential - Prepared by Vindicia March 2008Page
• Visibility into Prospect Behavior• Building Relationships• Driving Qualified Leads
Elated Sales Team
Confidential - Prepared by Vindicia March 2008Page
• Automated Lead Scoring• Relevant and
Personalized Lead Nurturing
• More Analytics• Raise Marketing Visibility
What’s Next
Confidential - Prepared by Vindicia March 2008Page
• Must Have Solution• Up in One Afternoon• My Wish List• Power + Ease of Use• Keep Sales Busy• Measurable Benefits• Drives Qualified Leads
Zero to Lead Management Hero
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Marketo At A Glance
Built by marketing veterans from Epiphany, Siebel, and Intuit
Relentless innovation in usability, adoption, and customer success
Marketing best practices community and partners
Mission: “Turn marketing into a revenue driving organization & create
the tools to prove it”
© 2008 Marketo, Inc. All rights reserved.
Page
Create Effective
Campaigns to Drive
Traffic
Convert Traffic Into
Prospects
Manage Lead
Database of
Record
Nurture Relationship
sScore
Leads & Track
Behavior Pass Only Qualified Leads to
Sales
Marketo Lead Management
Page
Enterprise / Divisional
Agency / Partner
Mid-Market
Industry Leaders Choose Marketo
© 2008 Marketo, Inc. All rights reserved.
Page
Sign Up Free Trial and Get a Free Customer Success Quick Start
Call: 650-655-4835Email: [email protected]: www.marketo.com/freetrial
© 2008 Marketo, Inc. All rights reserved.
Page
Questions?
Enter your questions into the Chat box
© 2008 Marketo, Inc. All rights reserved.
Thank You!
Replays will be available on-demand at:www.marketo.com
© 2008 Marketo, Inc. All rights reserved
