These are the slides from this morning's webinar - "Real Estate Marketing with Statistics." Contact us at: 1-888-819-7775 [email protected] www.altosresearch.com
- 1. Why Market Data Matters Now More Than Ever
2. Only Three Questions
- How much is my house worth?
3. When they ask, Hows the market?
- I want to participate, show me how I can/why I should?
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- They know the market is bad
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- But how is it good for them?
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- Buying your services they need an expert
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- Compelling to action they want guidance
4. Principles & Technique: The Data and The Story
- A: Depends on your market!
- Plan the story in advance
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- Then find the data to support it
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- The story is your chance to engage
- Illustrate your expertise
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- For example: Sellers into a Buyer's Market?,
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- Setting price, market time expectations
- Address their unasked questions - honestly
5. Sometimes the DataHeadlines Scottsdale dropped a little but
mostly held strong! Phoenix has been down but picking up this
Spring! 6. Trends by Zip (Austin, TX): 78733, 78735, 78746 7. How
and When to Use The Data
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- With active listings Keep clients updated
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- In the yard sign and open house
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- Part of your drip, one of your touches
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- Prospecting, relationship & trust building
8. More Than Just a Price Trend
- Let me show you what I mean
- Setting seller expectations
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- Percent Price Decreased: This is what happens to the
over-pricers
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- DoM: heres what were looking at
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- Inventory: Youre in the highest-demand segment
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- Average vs. Median DoM: the best properties moving more
quickly
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- I sold this home in a week. Ask me how.
9. Setting the Price Right % Price Decreased : Measures the
number of active listings that have experienced a price reduction
in the last 90 days 10. Inventory Trends: Understanding the
Competition Dont assume clients know these trends! 11. Trends in
New Listings New Listings are pricing BELOW the current Market
Median Price 12. Market Analysis by Price Level (Quartile)
- Quartile 1: Most expensive 25% of properties
- Quartile 2: Top Middle 25%
- Quartile 3: Bottom Middle 25%
- Quartile 4: Least expensive 25% of properties
- Example: 80 homes for sale in a market (city or zip code)
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- 4 "quartiles" (groups) each have 20 properties based on
individual property prices.
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- Allows for market definition by price, not just geography
13. Days-on-Market by Quartile Significantly higher DoM in most
expensive price segment 14. Market Activity by Quartile The lowest
25% of the market has the most activity Implications for both
Sellers AND Buyers? 15. How and When to Use The Data
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- With active listings Keep clients updated
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- In the yard sign and open house
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- Part of your drip, one of your touches
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- Prospecting, relationship & trust building
16. Strategies for Data on Your Site Soft Sell Hard Sell Blog
Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form
Call to Action Inform, establish expertise, reach Convert visitors
to leads Goals:Presentation:Style:Personality, quantity High
profile data, Fewer options Approach: 17. The Insightful Blog
Post
18. The Strong Call To Action
19. Great Web Site Samples
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- Homes vs. Condos Dru Bloomfieldwww.athomeinscottsdale.com
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- Selling a Home in Los Gatos Mary Pope
Handywww.liveinlosgatos.com
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- Price vs. Days-on-Market Ginger Wilcoxwww.blogbythebay.com
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- www.OCExclusives.com Jessie Brossa
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- www.stlhomedata.com Eric Stegemann
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- www.housechick.com Kelly Koehler
20. Key Takeaways:
- How do you answer, Hows The Market?
- Dont look for expertise in the data, use the data to illustrate
your expertise
- Clients want the insights/statistics/guidance no matter how you
reach them: web, email, print, face-to-face
21. Altos Research: Contacts
- Web:www.AltosResearch.com
- Blog:www.altosresearch.com /blog
- Twitter: @altosresearch @mikesimonsen @scottsambucci
