Marketing Using Google AdwordsBy

About Me

• E-Entreprenuer• Digital Marketing Consultant• E-commerce Fanatic• Google Adwords Certified• #PPCRockstar

Today’s Topics

• Google Adwords Facts & Figures• Introduction to Google Adwords• Keyword Research• Campaign Setup• Adwords Extensions• Landing Page Optimization• Is It Profitable?

Adwords Facts & Figures

• Adwords was launched in 2000• Main Source of Google’s Overall Revenue (97%)• Google's total advertising revenues were USD $42.5 billion in

2012, expected to grow by 18% in 2013.• Businesses make an average of $2 in revenue for every $1 they

spend on AdWords.• As of Spring 2011, Google had over 1.2 million businesses

advertising on its search network• 89% of the traffic generated by search ads is not replaced by

organic clicks when ads are paused. • Google display campaigns reach 80% of global internet users.

Introduction To Adwords

• Quick Turnaround• Larger Reach• Flexible & Less Risk• Cost Effective• Better Control

Keyword Research

• Keyword Planner• Know Your Audience• Keyword Selection according to the business• Start with few keywords• Keyword Matching Options

– Broad Match (PPC Management)– Phrase Match (“PPC Management”)– Exact Match ([PPC Management])– Negative Match (-free)

• Keyword Monitoring & Elimination

Campaign Setup

Ad Copy Writing Tips

• Good Ads = Higher Quality Score = Lower CPC• Include the Main Keyword in the Ad’s Headline• Use DKI (Dynamic Keyword Insertion)• Include Special Offers, Discounts in Description• Include Prices in Description • Choose a Relevant Call-to-Action• Make Display URL Relevant

Adwords Extensions

• Sitelink Extension• Call Extension• Location Extension• Reviews Extension• Google+ Extension

Landing Page Optimization

• Relevancy is the key• Keep it clean and simple• Use multiple call to action• Don’t use popup or pop under ads• Keyword rich text copy• Test multiple landing pages• Use trust and security seals• Meet the objective of the campaign

Is It Profitable?

$1,000 initial investment in AdWords

$1.00 CPC ≥ 1,000 clicks

10% conversion rate = 100 sales

Average sale = $100

$1K investment returns $10K in sales

Reinvest profits, increase budget

Questions??

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