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ACCORDING TO FORBESSome marketing trends that will
dominate 2014: Content marketing will be bigger than ever Social media marketing will require more diversity Image-centric content will rule Less will be more Mobile-friendly content will be a must
OUR DISCUSSIONStudent recruitment marketing trendsSocial media marketing trendsGeneral marketing trends to watch
WHAT DOES ALL THIS MEAN?Trust and qualityOmni-channelUser experience Integration of owned, earned and paid
Responsive delivery
Converged media, discoverability and story-first
Promotion and distribution
Print is not deadNew platformsExclusivity, discoverability
Story first
SOURCEShttp://socialtimes.com/infographic-20-marketing-trends-and-predictions-to-consider-for-2014_b137315http://socialmediatoday.com/gonzogonzo/1884651/5-social-media-marketing-trends-2014http://cdn2.hubspot.net/hub/53/file-30889984-pdf/2013_StateofInboundMarketing_FullReport.pdfhttp://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/http://www.mediabistro.com/alltwitter/social-marketing-2014_b51228http://www.theguardian.com/media-network/media-network-blog/2013/nov/01/content-marketing-trends-2014http://www.cappex.com/media/Cappex7AdmissionMarketingTrends.pdf http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2014/http://www.slideshare.net/Pomocreative/7-digital-marketing-trends-for-2014