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Millennials or Generation Y is a difficult nut to crack for marketers. Millennials are connected 24/7, influenced by friends and not brand messages and show limited brand loyalty. How can small and mid-size business cut through the ever increasing noise to market to this important audience with a buying power which is already bigger then the baby boomer generation? This talk shares best practices examples and emphasizes the importance of marketing strategy as the only way to make an impact for smaller businesses.
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Marke&ng to Millennials
Agenda
① Gen Y – Why Should We Care ② The Gen Y Mindset ③ The Gen Y Behavior ④ Takeaways
Why Should We Care?
Key considerations
Key considerations
• Gen Y spending power 2014: $213 Billion • In 2017 Gen Y is predicted to outspend baby boomers
• Millennials are "low on social trust," according to Pew Research Center
• Just 19 percent say most people can be trusted, compared with 31 percent of Gen Xers and 40 percent of baby boomers.
• For retail that translates to a genera&on that is brand aware, but cynical = not brand loyal
The Gen Y Mindset
Habits
Beliefs
Behaviors
Motivations
Expectations
The Gen Y Behavior
Information consumption
Website trafEic
Takeaways
Takeaways
• Gen Y is not tech-‐savvy. They are tech-‐dependent • It’s all about them • Communicate where they are engaged • Make their buying experience memorable • Introduce them to your team • Give them the VIP feeling
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Valuable
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Valuable Relevant Authen&c
Read More
• Meet the Millennials: The consumers to change the marke&ng landscape
• Millennial Marke&ng • How Millennials are shopping
You made it!
Kirsten Furman and Miriam Christof miriam@justjumpmarke&ng.com Call me at 781.366.5549 Follow me on Twieer: @miriamchristof Visit our website: www.justjumpmarke&ng.com Let’s have a coffee!
