Marketing to Gen Y

How “doing what you’ve always done” may be fatal to your company

#NAAGenY

Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com

Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869

Web and Multi-Media Designer Campus Living Villages www.clvusa.com

Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157

Natalie Teinert

Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com

Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341

About Gen Y: Trends & Research

Generational Dispersion of Information

G.D.I.

G.D.I.

G.D.I.

Marketing Research Converging with Marketing

SXSWi: South by Southwest Interactive

Insights at Your Fingertips

Marketing to Younger Demographics

Your Advertising and Marketing doesn’t suck…..

It’s Just Irrelevant!

The Power of the Online Community

Location, Location, Location

Your Targeted Marketing Isn’t Very Targeted

Multifamily Industry Marketing

What about Student Housing?

Efficient Utilization of Technology

Technology to Communicate

Are you listening? The average consumer sees 5,000 marketing messages a day

Brand Evangelists

What’s Next?

Questions?

#NAAGenY