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Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems 2012 ASAE Annual Meeting Dallas, TX 1:30 – 2:45 p.m., August 12, 2012 #ASAE12 LD3

Marketing tipcs in social media age

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  • 1. Marketing Tips inSocial Media Age: Sharing Solutions &Solving Problems 2012 ASAE Annual MeetingDallas, TX1:30 2:45 p.m., August 12, 2012#ASAE12 LD3

2. Intro 5 panelists 30 ideas 6 categories 3. Agenda Panelist presentations Integrated Marketing Twitter Mobile Facebook/LinkedIn Blogs + Wildcard Seek your ideas inroundtable discussion 4. Integrated Marketing(connecting multiple platforms) 5. Integrated MarketingWhats Your Goal?membership meetings educationcontent marketing other 6. Integrated Marketing Use Editorial Formulamembership meetings educationcontent marketing other 7. Integrated Marketing Consistent Brand Messaging This is the space and size for your graphicmarketing Company logo | Client logo 8. Integrated MarketingSocial Media Bar This is the space and size for your graphicmeetingseducation 9. Integrated Marketing Why Theyre Importantmarketing 10. Integrated Marketing Any questions about these Integrated Marketing ideas? 11. Twitter &/or IM (one-to-one orone-to-many messaging) 12. Twitter and IM Engage Your Membersmembership meetings educationcontent marketing other 13. Twitter and IM Combine Live & Digitalmembership meetings educationcontent marketing other 14. Twitter and IMBuild Twitter Relationshipsmarketing Company logo | Client logo 15. Twitter and IM Organize A TwitterFestadvocacy 16. Twitter and IMFinding Your Voicecontent 17. Twitter and IMAny questions about these Twitterideas? 18. Mobile &/or QR Codes (mobiletools) 19. Mobile Tools Personalize Your Invitationmembership meetings educationcontent marketing other 20. Mobile ToolsMobile App Becomes Site for Conferencemembership meetings educationcontent marketing other 21. Mobile Tools Utilize Your Data! This is the space and size for your graphiccontent Company logo | Client logo 22. Mobile ToolsMake It Practicalmarketing 23. Mobile ToolsMobile Apps/Website Developmentmarketing 24. Mobile Tools & QR Codes Any questions about these QR Codes and Mobile Tools ideas? 25. Facebook &/or LinkedIn (socialmedia platforms) 26. Facebook & LinkedInAsk for Feedbackmembership meetings educationcontent marketing other 27. Facebook & LinkedIn Industry group on LinkedInmembership meetings educationcontent marketing other 28. Facebook & LinkedIn Enlist Member Companies This is the space and size for your graphicmarketing Company logo | Client logo 29. Facebook & LinkedIn Social Network Policemembershipcontent 30. Facebook & LinkedInProgram Specific Accountsmarketing 31. Facebook & LinkedIn Any questions about these Facebook & LinkedIn ideas? 32. Blogs, Websites &/or Slideshare(web platforms) 33. Blogs, Websites & Slideshare Showcase Your Membersmembership meetings educationcontent marketing other 34. Blogs, Websites & Slideshare Engage Members to Blogmembership meetings educationcontent marketing other THE BLOG ARMY WANTS YOU! 35. Blogs, Websites & Slideshare Content Drives Membershipmembership Company logo | Client logo 36. Blogs, Websites & SlideshareAdaptive is the New Mobilecontent 37. Blogs, Websites &/or SlidesharePower of Google Analyticsmarketing 38. Blogs, Websites & SlideShare Any questions about these Blogs, Websites & SlideShare ideas? 39. Wild card (whatever) 40. Wildcard Added Value Adds Upmembership meetings educationcontent marketing other 41. Wildcardmembership meetings educationcontent marketing other 42. WildcardEdu-tainment with Video This is the space and size for your graphiceducation Company logo | Client logo 43. WildcardMobile Audience Responsemeetingseducation content 44. WildcardROI Toolsmarketing 45. WildcardAny questions about theseWildcard ideas? 46. Roundtable DiscussionAt your tables: Surface what you are doing inthese areas Print your ideas on a Post-itnote 1 idea per card. 47. Contact InfoGreg SchultzBetsy WintringerVice PresidentDirector of MarketingThe Sherwood GroupAssociation Management Center(847) [email protected]@Connect2amc.comwww.sherwood-group.comRussell Lemieux Steve DrakeGroup VPAMR Management ServicesKellen [email protected]@kellencompany.comwww.SCDgroup.netJeanne SheehyVP and [email protected]