Slide 1
PROJECTONWEB DESIGNING SERVICE
BY:SHUBHADIP BISWAS
MARKET ATTRACTIVENESS MACRO and MICRO LEVELMACRO LEVELwebsites
have become a door of opportunity, and business contactsSize of
Indian ecommerce market -approximately USD 6.79 billion-annual
growth rate-70%Internet users IN INDIA approximately 100.000.000-
8.5% of populationthe boom in offshore outsourcingcost advantage
1:3Most of small, medium companies are not using webpage-but
realizing the benefit.Non-users of website have no preference for
known and tested brands.3 out of 4 Internet users are now on the
net daily.the post 1990s globalization and the free enterprise
policiesa potential slowdown in growth after the historic U.S.
credit downgrade MICRO LEVELthe number of Internet users worldwide
is expected to touch 2.2 billion by 2013.Real estate, healthcare
,retail, manufacturing, telecommunication [vendors] and other SMEs
have understood importance.Ready to provide cost efficient
package---domain name registration, web hosting and development,
web designing[novel and SEO friendly]and maintenance.offer round
the clock customer support
INDUSTRY DOMAINSMACRO LEVEL and MICRO LEVELMACRO LEVELBuyers are
looking for unique website designs-three groups of
customersbargaining power of buyer is increasingDue to increasing
demand-Google, Yahoo, Altavista etc have decreased price of web
space and maintenance8000-8500/- for unlimited for an
year-bargaining power of suppliers is lowerPrint media, social
networking sites, mobile internet, traditional brick and
mortarsubstitutes of web development toolsIndia still has some of
the best and talented developers and designers---1.037 million
domain name registrations. The total number of domain name
registrations in India is estimated to be 2.15 millionHigh
competition in market-low entry and exit barrier.threat of new
entrantsMICRO LEVELExpertise over variety of platformsphp, .net,
html, dhtml, ajax, flash, java etc.CREATIVE WEB
DESIGNINGOrganization cultureExperienced and efficient
employerscreative designersOffering low price20 mb space/.com
domain/web hosting/web designing/logo design/2 months maintenance
free --- Rs.2300/-
TEAM DOMAINSMISSION, ASPIRATION,PROPENSITY OF RISKABILITY TO
EXECUTE CSFsCONNCTEDNESSACROSS VALUE CHAINto provide customers the
best quality & professional looking website which improves
their business development reference building building brand
imageLoyalty based programmefor existing customersto achieve high
level of customer satisfaction by delivering projects within
stipulated timeCreative design-cms web development each consumer--
a partner change in technologyTimely completion of customized web
pageTechnical training to my clientsFinancial condition is weaker
than other big playersProper maintenance and after sales service
RSS feeds
STP ANALYSISSEGMENTATIONDemographictype of company,[0-50
employees], revenue of company, number of clients of my customer,
education, income level.Geographic- east India[rural and urban]and
foreign market[offshore outsourcing]Behavioralconsumer need-type of
needsfor information, inclusion of shopping cart, to make a
presence, for networking, to intensify public interest, to serve
customers etc. Choice of design , up gradation of webpage, Usage of
website, influence of reference , use of media, to increase
salesTARGETINGTargeting market from 4 perspective:1.distance from
our office2.literacy rate---which has direct link with computer
awareness3.population4.growth of target segmentsTravel agency, Real
estate, healthcare ,retail, manufacturing, telecommunication
[vendors]-of west Bengal, Bihar, Orissa, Jharkhand
STP ANALYSIS
POSITIONINGSYMBOLIC POSITIONING AND FUNCTIONAL
POSITIONINGService differentiation----dynamic and cms web
development---PRICE QUALITY APPROACHOnline free trial and providing
customized servicesuperior after sales service---CUSTOMERS BENEFIT
APPROACHBRAND POSITIONINGorganize seminars and workshops to create
awarenessCreate a portfolio of our best creationInclude your
business information on every site we buildSocial media
marketingContent buildingUsing RSS feedsE-mail marketingPROPER USE
OF DIGITAL/ONLINE MARKET CHANNELShowcasing case studies
SERVICE & PRICEBudget Domain Website Package (RS.2300/-)
Mid-Level Website Package (RS.3000/-) Catalog Website Package
(RS.4000/-). Website Hosting (free for first 2 months then RS.500/-
per year ):Website Maintenance (RS.500/-)COMPETITORS: Miracle
studios, lnsel, India designers, dimension india, Agts india,
XigmaPro, web design company, mail mantra, century website, 32
bytes, brand mantra, ai future, websys, glosoft india, adisol,
webkriti, Calcutta webdevelopoers, Taragana INC, websoft etc
MARKETING STRATEGYCOMPETITIVE
STRATEGY:DIFFERNTIATIONDIFFERENTIATED PROSPECTOR---CREATIVITY IN
WEB DESIGNINGNICHE MARKETING STRATEGYMARKET IS IN GROWTH
STATE---CHALLENGERGUERILLA ATTACK
??
THANK YOU
