THE BUYING BEHAVIOUR OF YOUNG INDIVIDUALS

IN TERMS OF UKAY- UKAY PRODUCTS

INTRODUCTION• The changing trend of clothing

Young individuals wants to adopt to new fashion style but some cant afford to acquire new clothes so they’ll prefer to purchase at ukay-ukay outlets than in malls.

• A benefit for future entrepreneurs and ukay-ukay retailers.

Through these data gathered, we will be able to get relevant information that will help us understand their buying behavior.

Specifically it seeks to find answers to the following questions:

1. What kind of ukay-ukay products that students usually buy?

2. What are the advantages and disadvantages in buying ukay-ukay products based in their experiences?

3. What are their ukay-ukay related buying behavior in terms of:

a). frequencyb). budget c). placed). kind of ukay-ukay products

STATEMENT OF THE

PROBLEM

PROCESS- Quantitative data, get

feedbacks of the perspective of the

selected respondents from the survey and

interviews given.

CONCEPTUAL FRAMEWORK

METHODOLOGY

• RESEARCH DESIGN - descriptive research - observational & survey method

• DATA GATHERING - Internet and Articles - Advice from experts - The environment and its setting - survey and interviews

• INSTRUMENTS - survey questionnaire and discussions

Directions: Check the box of your answer. Student Working Still seeking for a job

1. Do you buy UKAY-UKAY products? Yes No

2. How often do you buy UKAY-UKAY products? Weekly Monthly Occasionally Seldom a year

3. Where do you usually buy UKAY-UKAY products? San pedro Uyanguren Bankerohan Others(Specify) _______

4. What kind of UKAY-UKAY products you usually buy? Clothes Shoes Bags Others (Specify)________

5. How much do you spend in buying UKAY-UKAY products? 100-300 400-600 700-900 1000 above

6. Who do you usually go with when buying UKAY-UKAY products? Friends Classmate Family Co-workers Others(Specify)__________

QUESTIONAIRE

DISCUSSIONS:1. What influences you in buying UKAY-UKAY products?

2. What are the advantages in buying UKAY-UKAY products?

3. What are the disadvantages in buying UKAY-UKAY products?

4. Do you have regrets after buying UKAY-UKAY products?

5. How satisfied are you in having UKAY-UKAY products?

THANK YOU!