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Marketing Proposal3.13.08

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See how Maureen Moran uses the power of the Internet and her depth of experience to sell homes in Chicago\'s near north side.

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Page 1: Marketing Proposal3.13.08

How I Can work for you

High Touch meets High Tech - How Maureen Moran can work with you for you

Your Exclusive Agent As your exclusive agent and I have the fiduciary responsiblity to you at all times and will alwaysact in your best interest This responsibility includes expert guidance providing a marketstrategy and a competitive market analysis making recommendations as to staging andpotential repairs expert professionals like attorneyshandymen or contractors as well aseffectively marketing your home guiding you to make an informed decision and negotiating thebest price and terms possible

Market Analysis You will receive an analysis of todayrsquos market conditions reflecting activity of similar homes anda suggested pricing point for your home As your agent I recognize the importance of achievingthe highest possible price for you and targeting the appropriate buyer

Preparing Your Home You will receive recommendations to prepare your home before it goes on the market in orderto best showcase your home

Your Homersquos Special You and I will identify your homersquos profile and special features Think about Features thereasons you bought your home The next buyer may fall in love with your home for the samereasons Together we decide which of your homersquos features will be highlighted

Expense and Proceed Estimate You will receive provide a written estimate of your expenses and proceeds

Communication You and I will be communicating regularly I will keep you informed in the manner (eg

1 5

How I Can work for you

telephone or email) with frequency and method that you prefer After each showing or brokerpreview you will receive feedback You will receive timely reports on homes that sold sinceyour home has been on the market You will receive frequent reviews of the other homescurrently ldquoFor Salerdquo in competition with your home

Appointments and Keys You will be notified all appointments and I will personally perform all showings arriving in plentyof time to prepare your home by turning on lights etc to have it looking itrsquos best for eachprospective buyer It is of the utmost importance to confirm all requests for showings becausewe never know which buyer will be the one who makes an offer I will keep a record of everyagent who inquires or shows your home

Print Advertising Rubloff and I understand the importance of advertising Your property will be featured TheChicago Tribune Rubloff advertises in Sundayrsquos full-page color ad I will write specificadvertising illustrating your home at its best

Internet Realtorcom ChicagoDreamHomecom and Rubloffcom will post your listing within 48hours These sites attract hundreds of buyers by providing all the information about your homeand interiorexterior digital photographs of your home as well as a custom floor plan One ofthe most exciting features on Rubloffcom is the advanced integrated map searchthat uses an interactive polygon search tool so buyers can draw custom search boundaries aswell as and lifestyle mapping available and satellite photos of entire search areas We alsooffer immediate access to consumer answers to questions via our Live Chat program Yourhome will be featured at the lsquoFeatured Homersquo on ChicagoDreamHomecom You will also findIrsquove included the list of websites your listing will be syndicated to Buyers who use our webpages are much more prepared to buy because they have studied the market long before theyare actually ready to buy Our progressive and user-friendly sites invite a record number ofbuyers daily My listings are Showcase properties on Realtorcom as well as rotate into severalFeatured Home spots on Realtorcom as well as appearing on Chicago Tribune Zillow Trulia

2 5

How I Can work for you

Homeseekers Enormo Wall Street Journal Craigrsquos Listand many others

Property Website Your home will have itrsquos own URL with your address as part of the web address Rubloffcom iscan even be viewed on mobile devices

Color BrochuresFlyers Attractive color brochures will be distributed to introduce your home to the market and tobuyers who have seen your home

Networking Your HomeI will take an active and aggressive role in marketing your home to all agents Your listing willbe announced in a broadcast voicemail to Rubloff agents and an e-blast email introducing yourhome to the brokerage community I will also feature your home on my blog and distributeinformation to my online social networks Personal contact with key agents brings your home totheir attention and is a strong motivator in the selling process

Open Houses With your approval I will hold weekend ldquoOpen Housesrdquo for potential buyers Specificadvertising in newspapers an ldquoOpen Houserdquo banner sign on your property will increase publicattention The open house for your home will be posted on Rubloffs Open House website aswell as on Realtorcom and Craigs List

3 5

How I Can work for you

Signs With your permission a ldquoFor Salerdquo sign will be placed on your property showing our officephone number and Internet address A sign can often be an effective advertising tool Prospective buyers who call on a sign have already approved of both the appearance of yourproperty and its location Our staff of experienced Realtors is ready to respond to all inquiresabout your property

Lenders A mortgage rate sheet will be provided to prospective buyers reflecting current market rates Buyers will be financially pre-qualified prior to touring your home Once a Purchase Agreementis executed I will work with the lender to facilitate moving through the financing contingenciesmindful that time is of the essence Showingtimecom As a part of the Internet marketing program appointments can be scheduled on-line by agentsand consumers via Showingtimecom Showingtimecom has my complete schedule which isupdated daily

Multiple Listing Service Your home will be immediately included your property in our regional Multiple Listing Service Thousands of brokers and sales associates working with buyers will know of your desire to sell I will help them in every way possible

Out-of Town-Referrals Rubloff is a member of Leading Real Estate Companies of the World which commands morethan one-third share of the current relocation market Leading RE is the largest mostsuccessful relocation management company in the country and is a source for qualifiedtransferees

Sales Team I will personally market your home to qualified buyers through our professional salesassociates We work as a team It is with their help and skill in handling ad calls and buyerinquires that my personal marketing efforts are able to turn a prospect into a buyer for yourhome Promotion of your residence by our entire sales team is an important part of my

4 5

How I Can work for you

marketing program

Sales Offices We will maintain high visibility for your property in our sales offices Our fully computerizedoffices enable us to communicate quickly and effectively with our sales associates and the realestate community

Follow-Through I will work diligently with attorneys for both buyer and seller and with the mortgage lenders toinsure a smooth and timely closing I will attend the closing maintain a complete record of yourfile and follow-up after closing to assure the satisfactory completion of all the service details You will also have an opportunity to evaluation the service provided through the Quality ServiceAssurance Survey for buyers and sellers

My Pledge to You Your home and the way it is marketed are highly personal to you My ability to listenunderstand your needs and take action is an important part of my responsibility to you Ipromise to market your home by consistently representing you in a highly professional mannerto real estate agents their buyers and the public

5 5

Page 2: Marketing Proposal3.13.08

How I Can work for you

telephone or email) with frequency and method that you prefer After each showing or brokerpreview you will receive feedback You will receive timely reports on homes that sold sinceyour home has been on the market You will receive frequent reviews of the other homescurrently ldquoFor Salerdquo in competition with your home

Appointments and Keys You will be notified all appointments and I will personally perform all showings arriving in plentyof time to prepare your home by turning on lights etc to have it looking itrsquos best for eachprospective buyer It is of the utmost importance to confirm all requests for showings becausewe never know which buyer will be the one who makes an offer I will keep a record of everyagent who inquires or shows your home

Print Advertising Rubloff and I understand the importance of advertising Your property will be featured TheChicago Tribune Rubloff advertises in Sundayrsquos full-page color ad I will write specificadvertising illustrating your home at its best

Internet Realtorcom ChicagoDreamHomecom and Rubloffcom will post your listing within 48hours These sites attract hundreds of buyers by providing all the information about your homeand interiorexterior digital photographs of your home as well as a custom floor plan One ofthe most exciting features on Rubloffcom is the advanced integrated map searchthat uses an interactive polygon search tool so buyers can draw custom search boundaries aswell as and lifestyle mapping available and satellite photos of entire search areas We alsooffer immediate access to consumer answers to questions via our Live Chat program Yourhome will be featured at the lsquoFeatured Homersquo on ChicagoDreamHomecom You will also findIrsquove included the list of websites your listing will be syndicated to Buyers who use our webpages are much more prepared to buy because they have studied the market long before theyare actually ready to buy Our progressive and user-friendly sites invite a record number ofbuyers daily My listings are Showcase properties on Realtorcom as well as rotate into severalFeatured Home spots on Realtorcom as well as appearing on Chicago Tribune Zillow Trulia

2 5

How I Can work for you

Homeseekers Enormo Wall Street Journal Craigrsquos Listand many others

Property Website Your home will have itrsquos own URL with your address as part of the web address Rubloffcom iscan even be viewed on mobile devices

Color BrochuresFlyers Attractive color brochures will be distributed to introduce your home to the market and tobuyers who have seen your home

Networking Your HomeI will take an active and aggressive role in marketing your home to all agents Your listing willbe announced in a broadcast voicemail to Rubloff agents and an e-blast email introducing yourhome to the brokerage community I will also feature your home on my blog and distributeinformation to my online social networks Personal contact with key agents brings your home totheir attention and is a strong motivator in the selling process

Open Houses With your approval I will hold weekend ldquoOpen Housesrdquo for potential buyers Specificadvertising in newspapers an ldquoOpen Houserdquo banner sign on your property will increase publicattention The open house for your home will be posted on Rubloffs Open House website aswell as on Realtorcom and Craigs List

3 5

How I Can work for you

Signs With your permission a ldquoFor Salerdquo sign will be placed on your property showing our officephone number and Internet address A sign can often be an effective advertising tool Prospective buyers who call on a sign have already approved of both the appearance of yourproperty and its location Our staff of experienced Realtors is ready to respond to all inquiresabout your property

Lenders A mortgage rate sheet will be provided to prospective buyers reflecting current market rates Buyers will be financially pre-qualified prior to touring your home Once a Purchase Agreementis executed I will work with the lender to facilitate moving through the financing contingenciesmindful that time is of the essence Showingtimecom As a part of the Internet marketing program appointments can be scheduled on-line by agentsand consumers via Showingtimecom Showingtimecom has my complete schedule which isupdated daily

Multiple Listing Service Your home will be immediately included your property in our regional Multiple Listing Service Thousands of brokers and sales associates working with buyers will know of your desire to sell I will help them in every way possible

Out-of Town-Referrals Rubloff is a member of Leading Real Estate Companies of the World which commands morethan one-third share of the current relocation market Leading RE is the largest mostsuccessful relocation management company in the country and is a source for qualifiedtransferees

Sales Team I will personally market your home to qualified buyers through our professional salesassociates We work as a team It is with their help and skill in handling ad calls and buyerinquires that my personal marketing efforts are able to turn a prospect into a buyer for yourhome Promotion of your residence by our entire sales team is an important part of my

4 5

How I Can work for you

marketing program

Sales Offices We will maintain high visibility for your property in our sales offices Our fully computerizedoffices enable us to communicate quickly and effectively with our sales associates and the realestate community

Follow-Through I will work diligently with attorneys for both buyer and seller and with the mortgage lenders toinsure a smooth and timely closing I will attend the closing maintain a complete record of yourfile and follow-up after closing to assure the satisfactory completion of all the service details You will also have an opportunity to evaluation the service provided through the Quality ServiceAssurance Survey for buyers and sellers

My Pledge to You Your home and the way it is marketed are highly personal to you My ability to listenunderstand your needs and take action is an important part of my responsibility to you Ipromise to market your home by consistently representing you in a highly professional mannerto real estate agents their buyers and the public

5 5

Page 3: Marketing Proposal3.13.08

How I Can work for you

Homeseekers Enormo Wall Street Journal Craigrsquos Listand many others

Property Website Your home will have itrsquos own URL with your address as part of the web address Rubloffcom iscan even be viewed on mobile devices

Color BrochuresFlyers Attractive color brochures will be distributed to introduce your home to the market and tobuyers who have seen your home

Networking Your HomeI will take an active and aggressive role in marketing your home to all agents Your listing willbe announced in a broadcast voicemail to Rubloff agents and an e-blast email introducing yourhome to the brokerage community I will also feature your home on my blog and distributeinformation to my online social networks Personal contact with key agents brings your home totheir attention and is a strong motivator in the selling process

Open Houses With your approval I will hold weekend ldquoOpen Housesrdquo for potential buyers Specificadvertising in newspapers an ldquoOpen Houserdquo banner sign on your property will increase publicattention The open house for your home will be posted on Rubloffs Open House website aswell as on Realtorcom and Craigs List

3 5

How I Can work for you

Signs With your permission a ldquoFor Salerdquo sign will be placed on your property showing our officephone number and Internet address A sign can often be an effective advertising tool Prospective buyers who call on a sign have already approved of both the appearance of yourproperty and its location Our staff of experienced Realtors is ready to respond to all inquiresabout your property

Lenders A mortgage rate sheet will be provided to prospective buyers reflecting current market rates Buyers will be financially pre-qualified prior to touring your home Once a Purchase Agreementis executed I will work with the lender to facilitate moving through the financing contingenciesmindful that time is of the essence Showingtimecom As a part of the Internet marketing program appointments can be scheduled on-line by agentsand consumers via Showingtimecom Showingtimecom has my complete schedule which isupdated daily

Multiple Listing Service Your home will be immediately included your property in our regional Multiple Listing Service Thousands of brokers and sales associates working with buyers will know of your desire to sell I will help them in every way possible

Out-of Town-Referrals Rubloff is a member of Leading Real Estate Companies of the World which commands morethan one-third share of the current relocation market Leading RE is the largest mostsuccessful relocation management company in the country and is a source for qualifiedtransferees

Sales Team I will personally market your home to qualified buyers through our professional salesassociates We work as a team It is with their help and skill in handling ad calls and buyerinquires that my personal marketing efforts are able to turn a prospect into a buyer for yourhome Promotion of your residence by our entire sales team is an important part of my

4 5

How I Can work for you

marketing program

Sales Offices We will maintain high visibility for your property in our sales offices Our fully computerizedoffices enable us to communicate quickly and effectively with our sales associates and the realestate community

Follow-Through I will work diligently with attorneys for both buyer and seller and with the mortgage lenders toinsure a smooth and timely closing I will attend the closing maintain a complete record of yourfile and follow-up after closing to assure the satisfactory completion of all the service details You will also have an opportunity to evaluation the service provided through the Quality ServiceAssurance Survey for buyers and sellers

My Pledge to You Your home and the way it is marketed are highly personal to you My ability to listenunderstand your needs and take action is an important part of my responsibility to you Ipromise to market your home by consistently representing you in a highly professional mannerto real estate agents their buyers and the public

5 5

Page 4: Marketing Proposal3.13.08

How I Can work for you

Signs With your permission a ldquoFor Salerdquo sign will be placed on your property showing our officephone number and Internet address A sign can often be an effective advertising tool Prospective buyers who call on a sign have already approved of both the appearance of yourproperty and its location Our staff of experienced Realtors is ready to respond to all inquiresabout your property

Lenders A mortgage rate sheet will be provided to prospective buyers reflecting current market rates Buyers will be financially pre-qualified prior to touring your home Once a Purchase Agreementis executed I will work with the lender to facilitate moving through the financing contingenciesmindful that time is of the essence Showingtimecom As a part of the Internet marketing program appointments can be scheduled on-line by agentsand consumers via Showingtimecom Showingtimecom has my complete schedule which isupdated daily

Multiple Listing Service Your home will be immediately included your property in our regional Multiple Listing Service Thousands of brokers and sales associates working with buyers will know of your desire to sell I will help them in every way possible

Out-of Town-Referrals Rubloff is a member of Leading Real Estate Companies of the World which commands morethan one-third share of the current relocation market Leading RE is the largest mostsuccessful relocation management company in the country and is a source for qualifiedtransferees

Sales Team I will personally market your home to qualified buyers through our professional salesassociates We work as a team It is with their help and skill in handling ad calls and buyerinquires that my personal marketing efforts are able to turn a prospect into a buyer for yourhome Promotion of your residence by our entire sales team is an important part of my

4 5

How I Can work for you

marketing program

Sales Offices We will maintain high visibility for your property in our sales offices Our fully computerizedoffices enable us to communicate quickly and effectively with our sales associates and the realestate community

Follow-Through I will work diligently with attorneys for both buyer and seller and with the mortgage lenders toinsure a smooth and timely closing I will attend the closing maintain a complete record of yourfile and follow-up after closing to assure the satisfactory completion of all the service details You will also have an opportunity to evaluation the service provided through the Quality ServiceAssurance Survey for buyers and sellers

My Pledge to You Your home and the way it is marketed are highly personal to you My ability to listenunderstand your needs and take action is an important part of my responsibility to you Ipromise to market your home by consistently representing you in a highly professional mannerto real estate agents their buyers and the public

5 5

Page 5: Marketing Proposal3.13.08

How I Can work for you

marketing program

Sales Offices We will maintain high visibility for your property in our sales offices Our fully computerizedoffices enable us to communicate quickly and effectively with our sales associates and the realestate community

Follow-Through I will work diligently with attorneys for both buyer and seller and with the mortgage lenders toinsure a smooth and timely closing I will attend the closing maintain a complete record of yourfile and follow-up after closing to assure the satisfactory completion of all the service details You will also have an opportunity to evaluation the service provided through the Quality ServiceAssurance Survey for buyers and sellers

My Pledge to You Your home and the way it is marketed are highly personal to you My ability to listenunderstand your needs and take action is an important part of my responsibility to you Ipromise to market your home by consistently representing you in a highly professional mannerto real estate agents their buyers and the public

5 5