Marketing

lessons

from Dr. House

Differential Diagnosis

In order to identify the

best consumer

segment and the

highest value of

consumer target

In order to identify the

best consumer

segment and the

highest value of

consumer target

In order to identify the best

consumer segment and the

highest value of consumer target

Customer experience

ranking

Build and maintain brand

reputation is an important

element of any brand strategy

Prognosis

Stay up to date with market

trends and prognosis, in order

to build influential brands,

empowered by people

Be different

Brands need to be different by

offering an engaging emotional

experience

Find meaningful patterns

Think Insights! A valuable

insight is the foundation of a

successful brand strategy

Find that ‘specialness’

The unique attribut that makes

your brand different in terms of

emotional universal expression

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