Mike Agugliaro

• Runs  New  Jersey’s  largest  home  service  company  

• $23M  Revenue,  100  trucks  &  130  employees  

• August  Contractor  of  the  Month  on  Contractor  Magazine  

• Author  of  2  amazing  books  • Runs  ServiceKey  which  helps  Plumbing  &  HVAC  Owners  across  the  countryMike Agugliaro

• Tell  is  a  little  about  your  business  (how  long  in  business,  approximate  revenue,  #  of  trucks  /  employees,  services  offered,  markets  you  serve)  

•  How  did  your  business  get  started  /  brief  history.

The  Fundamentals  of  your  Plumbing  Marketing  Plan

Market:  •What  is  your  idea  customer  /  target  market?

Message:  •What  is  your  USP  /  how  do  you  position  yourself  in  the  eyes  of  your  customers?

Media:  What  types  of  marketing  do  you  do  /  what  is  your  marketing  mix?    •Direct  mail  /  Valpack  •Yellow  Pages  •Radio,  TV,  Billboards  •Public  Relations  •Networking  (BNI,  Chamber  of  Commerce,  Strategic  Alliances  with  Realtors,  Supply  Houses,  etc)  •Home  Shows  •Internet  marketing  (SEO,  PPC,  Social  Media)  •Lead  buying  services  (ServiceMagic,  eLocal  Plumber,  etc)  •Online  directory  advertising  (Angie’s  List,  CitySearch,  Yelp,  etc)

• What  marketing  efforts  drive  the  most  leads?  • What  is  the  most  profitable  marketing  channel  for  you?    

• What  marketing  efforts  have  you  stopped  using  in  the  past  few  years  due  to  lack  of  performance?

• Do  you  have  any  special  initiatives  to  attract  online  reviews?    

• How  are  you  using  Social  Media  in  your  business?    

• What  type  if  follow  up  marketing  are  you  doing  for  your  existing  client  base?  

•  Are  you  using  email  marketing  at  all?

• What  services  tend  to  be  most  profitable  for  you?    

• Have  you  seen  any  new  services  that  are  starting  to  become  increasingly  profitable?

What  training  organizations  do  you  or  have  you  belonged  to?  •PHCC,  QSC,  Nextstar,  Service  Round  Table,  etc  

What  books  /  training  programs  have  influenced  your  success  the  most?

• What  you  say  to  the  owner  of  a  plumbing  business  that  is  trying  to  take  their  company  to  the  next  level?    

• Any  additional  nuggets  of  wisdom  or  insight  that  you  would  like  to  share?

www.SecretsofBusinessMastery.com/

Be  sure  to  subscribe  online  to  be  alerted  as  new  interviews  are  posted  at:  

www.PlumbingMarketing.net