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Marketing Ideas To Improve Tenant Occupancy
Source: (http://ariesgdim.com/2012/06/26/9-marketing-ideas-to-improve-apartment-occupancy/)
PROFESSIONAL GRAPHICS
brochure
move-in special
flyers
Using professional looking graphics for your advertising sets the tone for potential tenants and lets existing ones know management is making changes in a positive direction.
Professional graphics convey that property management is professional, competent, and care about their apartment community.
GET A WEBSITE
keywords
key phrases
Using apartment search finders is a great way to market your complex but having a website where you can control the content is even more advantageous.
Capitalize on:
specials property images floor plans amenities community events
A website is your 24 hour salesperson; you can use it to collect user information for applications and it can even be used as a fast and easy way for tenants to pay rent.
KEEP YOUR TENANTS HAPPY
Key to Retaining Occupancy:
• resolve issues in a timely manner
• ensure to let tenants that we care about their concerns
Factors of Occupancy Rating Increase
word of mouth
referral
discounts or bonuses for referrals
Get Socially Connected
Create a Facebook business page and get social.
o Event’s
o Specials
o Tenant communication
o Social media connectionSocial Networking Perks:
discount referral ad
online ad graphics
tenant occupancy rate increase
SPONSOR COMMUNITY EVENTS
promotion of fun and exciting activities in the community
showcase the participating entrepreneurs’ products and services
opportunity to market their goods and services
Network with Local Businesses
allow local businesses to display their ads and flyers in the office
bring forth interest in the local business by sponsoring some of community events
Check Out Your Competition
Spend some time walking or driving through other comparable apartment complexes.
Take note of what they are doing wrong and see if you can improve upon what they are doing right.
Shop your competition by calling and pretending you are interested in their property.
Find out what they do differently, and then offer your potential tenants something better and unique.
Offer Something Unique
o offer perks they can’t get anywhere or from competitors
o provide improved amenities
free wifi access for tenants
free coffee during office hours
flexible leases
o come up with original ideas that set your apartments apart from the rest.