Marketing For Startups & Small Businesses

Who are you?

Who is your customer?

Demographic, psychographic, behavioral

& geographic profiles* of your target customers

will feed into where, what ‘voice’ and

how you target

The Customer Journey

How does customer find You?

Does your customer

evangelize?

Why does the customer pick You?

Why does the customer stay with You?

How does a customer find You?

Channels- Content/Blog- Social (Facebook, Twitter, Pinterest, Instagram, Snapchat etc)- Affiliates- Email Marketing- Newsletter- Infographics- Partnerships - Public Relations- Website- Mobile- Explainer videos- Paid search- Sales: Direct- Sales: Affiliates

How?

Marketing/Sales Metrics

- Clicks- Conversion Rates (offline and

online)- Bounce Rates

- Traffic Sources- Keywords

- Visitors- Call Rates/Success rates

Tools- Google Analytics

- Mixpanel

For achieved or perceived valueWhy does the customer pick You?

Pick?

Why?- Price (table stakes now)- User Experience- Brand- Service- Transparency- Renewable

Marketing Metrics- Net Promoter Score

- Visitor Recency- Brand Lift

- Site Speed

Tools- Google Analytics

- Mouseflow - Mixpanel

Why stay with You?

Why stay?

Engaging?- Customer Dashboard- Ease of Billing/Payment- Customer Service- User Experience

Marketing Metrics- Engagement

- Review scores- Returning Customers- Net Promoter Score

- BBB Score- Complaints

Tools- Google Analytics

- Mixpanel- User Voice

- Wufoo

Are Your customers bringing you more customers?

Sharing?

Equip Customers- Incentives- Social Tools- Quality Content

Marketing Metrics- Social Shares

- Social Mentions- Returning Customers

- Blog Engagement

Tools- Google Analytics

- Mixpanel- Sprout Social

- Wufoo

What you don’t measure you can’t improve!

Test, measure, improve where you’re failing and

accelerate the things that are working.

Rinse and Repeat.

@Seyi_FabSeyiFabode.com