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MARKETING DAY 2015 : How to Think like a Startup

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Page 1: MARKETING DAY 2015 : How to Think like a Startup
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Principal / Evangelist : BUILK.COM

President of Thailand Tech Startup Association

Thailand Tech Startup Association

Founded in 2014

SaaS for construction industry

Launched in 2010

500 startups alumni (Batch 7)

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Facebook (2012) $122 billionAlibaba (2014) $228 billion

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Uber $51.0 billion

Xiaomi $46.0 billion

Airbnb $25.5 billion

Flipkart $15.0 billion

Garena Online $2.0 billionGrabtaxi $1.6 billion

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90%of startups

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90%of startups

Most startups don’t fail at

building product. They fail

at acquiring customers

- Gabriel Weinberg

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Resource constraints

Traditional Channels by

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connected world

+

digital experiences

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• Business model canvas

• Lean startup

• Growth hacking

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