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Marketing Automation

Jason VicinanzaConsultant - Neolane

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Marketing Automation

Automate each step of the marketing process■ Customer data acquisition

■ Target creation

■ Content personalisation (cross channel)

■ Message delivery

■ Response collection

■ Campaign effectiveness reporting

Enable Event driven campaigns■ Customer initiated events

■ Product initiated events

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Automation can be difficult

The right message

The right customer

On the right

channel

At the right timeEventExecution

Manage MarketingPressure

Inbound or Outbound?

PersonalizationOffer

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Neolane Enterprise Marketing Platform

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Benefits of Automation

Key benefits

■ Reduction in marketing costs

• Single platform to manage the entire cross channel process

■ Increased reactivity

• No user intervention required

■ Increased customer value

• Automated up sell, cross sell, retention messaging

■ Increased customer satisfaction

• Automated service notifications, product events (i.e. contract

expiration, insurance renewal etc.)

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