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Marketing artfully q rart and not so pretty implementations of qr codes
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1162012
Marketing Artfully QRart and Not So
Pretty Implementations
of QR CodesLina Arseneault
11620121162012 2
Interactive FunO To fully benefit
from the ldquoprettyrdquo aspects of the material in this presentationO Get your
smartphoneO Install free i-nigma QR code reader appO Get ready to scan
11620121162012 3
i-nigma Key Benefit
11620121162012 4
11620121162012 5
11620121162012 6
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 2
Interactive FunO To fully benefit
from the ldquoprettyrdquo aspects of the material in this presentationO Get your
smartphoneO Install free i-nigma QR code reader appO Get ready to scan
11620121162012 3
i-nigma Key Benefit
11620121162012 4
11620121162012 5
11620121162012 6
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 3
i-nigma Key Benefit
11620121162012 4
11620121162012 5
11620121162012 6
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 4
11620121162012 5
11620121162012 6
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 5
11620121162012 6
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 6
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 7
i-nigma Reach Japanese QR code DoCoMo Commercial
httpwwwyoutubecomwatchv=OxFR6r-Dqk4
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 8
Remember to Scan throughout the presentation
httpwwwi-nigmacomDownloadi-nigmaReaderhtml
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 9
What is QRartO Artful colored and creative
quick response (QR) code designs
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 10
QRart GratitudeO Following the publication
of 2 cafeacutelina blog postsO QR Codes Quiet Revoluti
on or Quite Redundant and
O Encore QR Codes Here to Stay or Fade Awayrdquo
O I received an unexpected surpriseO IneoScan gifted me a
ldquomade in Parisrdquo artful version of a QR code that drives to my cafeacutelina blog
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 11
Cafeacutelina QRart Code by
IneoScan QR Code Design
With your smartphone and the free i-nigma app
simply scan the QRart code
Drives to Linarsquos blog at cafeliname
Scan it
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 12
Marketing ArtfullyO IneoScan is an
innovative Paris startup that is taking QR codes to a whole new level by
O Blending QR code and design to allow for the artful activation of print
O Following are a few designs from its QRxpo gallery
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 13
O Turn your seasonal wishes and business invitations into theater-worthy animated video productions
O Using your i-nigma app scan this QRart code
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 14
This QR code can dance
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 15
QR DribbleO Whatever your
sport hobby cause business ndash therersquos a way to contextualize a QR code that drives to a ldquocall-to-actionrdquo
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 16
Be the customer
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 17
O Clear call to action
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 18
View Before You Buy
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 19
QRxpo View Samples from IneoScanrsquos Gallery
O Visit the gallery
O Follow on Twitter ineoscan
O Creative designs by Jean-Michel Roblin httpineoscancomsitealbumphotodemoindexhtml
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 20
More Designer QR Referencesby Kalvin Kleen
O kkmobilemarketing
O Visit the gallery
O Follow on Twitter KalvinKleen
O CONTACTKALVINKLEENCOM
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 21
Designer QR Code Art Gallery
O QRazystuffcom
O Visit the gallery
O Follow on Twitter QRazystuffcom
O httpwwwyoutubecomwatchfeature=player_embeddedampv=JCYVCfjra3o
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 22
Not So PrettyO Ignoring the
customer experience
=Not so pretty implementations of QR codes
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 23
Examples from the Print Edition of the Wall Street Journal
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 24
O Tuesday January 10 2012 ndash Technology (page B5)
O The right Call to action O ldquoGet an exclusive
report at wwwpaloaltonetworkscom or scan QR code belowrdquo
O Same objective
O Same outcomeO Shared
customer journey
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 25
Web Journey1
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 26
2
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 27
report
3
4
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 28
QR Code Journey1
2 3
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 29
O CONGRATULATIONS You get to read the report on a mobile device hellip
O Registration results in a call-back and email follow-up
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 30
Mobile marketing and
Get to the point
Make it short amp sweet
Donrsquot strain my eyes
Donrsquot make me work
Wherersquos the beef
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 31
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 32
Why didnrsquot you tell me that in the original email or better yeton the QR mobile screen
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 33
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 34
RecommendationsO Simplified customer
journeyO Fewer stepsO Brevity is clarityO Donrsquot make me work
too hardO Make it worth the effort
O Web journey is not the same as a mobile journey
O Be clear about your ldquocall-to-actionrdquoO Get the reportO Register for a demo
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 35
Actionable Marketing
O Mobile marketing is more actionable than other forms of web marketing
O QR codes are linked to mobile
O Design your QR customer journey with mobile in mind
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 36
Book Ads from the Print Edition of the Wall Street Journal
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 37Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 38Wall Street Journal SaturdaySunday January 7-8 2012 page C3
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 39
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 40
Clear call to action
Wall Street Journal January 9 2012
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 41
Starbucks Mobile App
O Digital coffee card
O and so much more including
O Built in QR code reader
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 42
O In-store coupon January 13 2011
O QRart design reinforces brand
O Scan this code to vote for your favorite brand
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 43
Vote for your favorite roast
Screen 1QRart design
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 44
Multi-Screen
Screen 1 Screen 2
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 45
Multi-screen = Drop Off Rate
Screen 3 Screen 4
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 46
Starbucksrsquo Artful MarketingO QR Reader bundled in mobile
appO New Starbucks promotions with
QRartO Tracking and metricsO Customer engagement and
feedback
O Steaming hot potential hellip
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 47
Marketing Artfully with QR Codes
O Mobile marketing is more actionable
O Design the customer QR journey with mobile in mind
O Clear call to action
O Brevity is clarity
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 48
Actionable Marketing
person
mobile
QR code
(mobile) Webactionable life
moment
life
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 49
Google Maps and QR codes
httpwwwbrandchannelcomhomepostQR-Marketing-Google-Mapsaspx
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 50
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
1162012
O About CafeacuteLina and LinaO httpcafelinameabout
O CafeacuteLina Blog httpcafeliname O Twitter LinaArseneault O Email linacafe-linacomO LinkedIn
wwwlinkedincominlinaarseneaultO Slideshare http
wwwslidesharenetLina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 52
Linarsquos Social ReachO When you create content or engage you impact others Klout
measures influence online View my Klout style and score at httpkloutcomLinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority This score reflects the impact of your online activities and the extent to which you have built up social and reputational capital on the web PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards
O View Linarsquos overall Peerindex score
O Peerindex ListingsO Author consultant and coach Raymond Morin curates a
number of lists on Peerindex You can find Lina onO WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (FrenchEnglish)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) ndash Queacutebec Canada France
Belgique Suisse Europe
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
LinaArseneault CafeacuteLina Blog wwwcafeacute-linacom linacafe-linacom 53
Cafeacutelina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app simply scan the QRart
code
Drives to Linarsquos blog at cafeliname
11620121162012 54
1 2 3 Royalty Free Images
11620121162012 54
1 2 3 Royalty Free Images
![Lotti Dotti Accessories and Dotties - E.A. Dion · design cannot be copied and allow for annuity sales for years to ... Artfully Hot Pink LOVE LD01-06 y[Ç78270-AGAIGÏ]q ... Artfully](https://img.pdfslide.us/doc/110x75/5ad042777f8b9a6c6c8e10b1/lotti-dotti-accessories-and-dotties-ea-cannot-be-copied-and-allow-for-annuity.jpg)
