Marketing 3.0The Future of Marketing with Web 3.0

Mehmet Nuri ÇankayaRegional Marketing ManagerMicrosoft Middle East and Africa

twitter: @nuricankaya

Agenda

What is Consumerization?

What is Web 3.0?

How Consumerization of IT will change the future of Digital Marketing

How to prepare for Marketing 3.0

Futuristic case studies for Marketing 3.0

work-lifeblur

more mobile

techsavvy

multiple devices

digital generatio

n

fastpacedCONSUMERIZATION

Data explosion

Cloud computing

Social computing

Browser-based apps

Natural interaction

Ubiquitous connectivity

Personal devicesin the workplace

Ecosystemof computers

Consumerization Is Driven by…

Best productivity experience

Unified application development

Security and management to support flexible workstyles

Embracing the Consumerization of ITWe have four components to our strategy

Windows-based devicesthat people love

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Initial Hype Synergy Maturity

Installation Phase Deployment Phase

~1970 2000 ~2030

60 – 70 years

Leading innovations

Fast moving infrastructure

Full market potential realization

Late followers and market maturity

Mar

ket M

atur

ity

We are in Second Half in IT Wave

What is Web 3.0?

Web 3.0 = Evolving Web

Solid Fluid Gas

Tight bundle

Immobile

Immiscible

Incompressible

Cold

Loose bundle

Moderately mobile

Moderately miscible

Mod. compressible

Warm

No bundle

Actively mobile

Easily miscible

Easily compressible

Hot

Web 3.0 Book:Everything is Naked

Authors:Halil AksuMehmet Nuri ÇankayaUğur Candan

http://everythingisnaked.com

Economic ImpactsSmartCollaborative

Fast

Economic TrendsSocial Trends

Technology Trends

Social Impacts

Technology Impacts

Trends Web 3.0 Impacts

“Because the purpose of business is to create a customer, the business enterprise has two – and only two –basic functions: marketing and innovation.”

– Peter Drucker

Smart

Collaborative

Fast

Marketing 3.0

Trends

The future of digital marketing

Marketing 3.0 is Smart

Semantic

#1

Semantic Web in Marketing 3.0

knowledge relevance creative

related

interactive

social

ROMI vs RCE

Relevance

Creativity

Engagement

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Marketing 3.0 is Collaborative and Fast

Multi DimensionDevices and Cloud

#3#2

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Great Experience Across Hardware

New form factors

Modern security

Touch

Thinner, lighter, faster

Long battery life

Sensors

Cloud-connected

Built on a solid foundation

Get more at the Windows Store

At home and at work

All the apps you want

Reimagined browsing with IE10

Windows reimagined

Great experience across hardware

Windows 8

DEMO

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Why Microsoft?

Microsoft is embracing

the consumerization of IT

We have broad and deepexperience in enterprise andconsumer market segments

The only vendor to span devices,traditional software,

and cloud services…

…and bring yousecurity, management and a

unified application development environment

Data explosion

Cloud computing

Social computing

BrowserBased Apps

Natural interaction

Ubiquitous connectivity

Personal devicesin the workplace

Ecosystemof computers

VIDEO

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