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- Industry Size, Share, Drivers, Trends, Analysis and Y-1578 India Beer Market

Market Trends ans Analysis Report on Beer Industry

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Page 1: Market Trends ans Analysis Report on Beer Industry

- Industry Size, Share, Drivers,

Trends, Analysis and

Forecasts (2019-2024)

Y-1578

India Beer Market

Page 2: Market Trends ans Analysis Report on Beer Industry

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IntroductionThe report titled India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.

Page 3: Market Trends ans Analysis Report on Beer Industry

The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment can be categorized either by fermentation process (Ale & Lager) or by alcohol by volume content (Mild & Strong). Indian industry is majorly dominated by strong beer segment but new flavorful mild beers are finding their feet on the ground. Strong beer has alcohol contents of >5% and mild beer contains<5% of alcohol.

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Page 4: Market Trends ans Analysis Report on Beer Industry

The report analyzes the beer market in profundity by covering data points like industry growth drivers, emerging trends coupled with SWOT analysis of the market and the regulatory framework surrounding the sector.

Related Projects: - Alcoholic and Non-Alcoholic Beverages

Beer is being increasingly accepted as a social drink and the urban youth in particular flavours it as the preferred alcoholic beverage. Indian market although dominated by hard liquor, consumers are now looking for choices away from whisky. It is not just the male populace that is enamored by beer but female population has started equally enjoying beer. One of the drivers for the beer industry would be the rising concept of online alcohol delivery portals. A sudden spurt of alcohol delivery portals not only indicate the rising acceptability of alcohol in the country but also the much evolving consumer base.

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Page 5: Market Trends ans Analysis Report on Beer Industry

The consumerswho were unable to go topurchase their preferreddrink, are nowin

a liquor store earlieranda sweet spot withhomedeliveries. The Indian beer market has been experiencing the trend

of microbreweries and some exclusive beer outlets. Such emergence has contributed in increased awareness and easy availability of beer in Indian markets. Also, a rage in the industry is the craft beer boom. Indian market is swamped with a number of craft beers with new and innovative flavors. Beer consumers are now a days shifting their preferences from regular mainstream bottled beers to artisanal brews, new fresh flavors and unique local ingredients. A large number of microbreweries are currently selling their bottled craft beer in market and are gaining a firm foot on the ground. The surge in craft beer sales is intended to drive the beer industry sales to the bubbly top!

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Page 6: Market Trends ans Analysis Report on Beer Industry

One of the recent trends to hit the industry is emergence of 0% beer. Since the consumer profile for beer industry in India is evolving so are their preferences and hence the emergence of new varieties. Consumers are now increasingly opting for drinks that are low on sugar, carbs and hence the calories. In the view of increasing demand for such drinks, a lot of brewers have come up with their versions of 0% beer to tap the demand from this segment. With a ban on direct advertising of alcoholic beverages in India, companies nowadays are using innovative concepts to market their products. Indian market players have been forced to be more innovative in their approach to engage the consumers, branching out into concepts such as non-alcohol brand extensions and surrogate advertising and alignment with sport. Also, with the emergence of more health-conscious consumer class, the health benefits of drinking beer, in moderation, has come into the lightwww.entrepreneurindia.co

Page 7: Market Trends ans Analysis Report on Beer Industry

Indian alcohol distribution structure is complex and generally varies from state to state. Liquor is a state subject in India and consequently, the liquor industry is subjected to very strict distribution controls by the state governments. The distribution structure consists three types of market- Government controlled, open market and auction market. States like Assam, West Bengal and Pondicherry are states with open market States like Tamil Nadu and Kerala fall under the complete regulation ofgovernment whereas states likeHaryana, Chandigarh and under the auctionmarket structure. The Indian alcohol

Punjab fall industry

ischaracterized by high entry barriers due to government regulations.

Related Books: - Alcohol and Alcohol Based Industries, Alcoholic andNon Alcoholic Beverages

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Page 8: Market Trends ans Analysis Report on Beer Industry

The report further scrutinizes the Indian beer industry with the help of SWOT Analysis. The report elucidates the strengths of the industry in being recession proof in view of the fact that the Indian alcohol consumption generally remains unfazed by the economic downturn in the nation. Also growing Indian population serves as a ready customer base for the beer industry. According to United Nations India is poised to overtake China as the world's most populous nation around 2027. Such population growth puts the industry in a comfortable spot.

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Page 9: Market Trends ans Analysis Report on Beer Industry

Indian demographics are bound to benefit the industry in the long term with large number of people under drinkable age. With alcohol consumption no longer a taboo in India with increasing people in drinkable age, Indian beer industry surely finds itself in the ‘bubbly’ spot. Also, the rising levels of urbanization, escalating disposable incomes and growing affluent class provides enormous opportunities for the players to tap. It is estimated that the urban population in India will rise to ~38% of the total population by 2025. There has been a shift in the spending pattern of the Indian consumers due to increase in their purchasing power.

Related Market Research Report:- https://www.entrepreneurindia.co/market-

research-report

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Page 10: Market Trends ans Analysis Report on Beer Industry

Rising incomes are resulting in increasing discretionary expenditures. Since expenditure on alcohol consumption is discretionary in nature, beer market is bound to benefit from such paradigm shift. However, the industry faces challenges in the form of ban on direct advertising and derisory state of market infrastructure. The industry is also highly taxed and regulated and struggles with multiplicity of taxes and lack of uniformity in the regulations varying from state to state. Industry is also faced with ban on direct advertising which further elevates the industry’s problems. Industry further faces challenges in the wake of rising competition in the sector.

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Page 11: Market Trends ans Analysis Report on Beer Industry

Complementary to the changing industry dynamics, beer segment has seena high spurt in the players operating in the market which has worsened theAnheuser-Busch andHeineken entering

competition for existing players. With global bigwigs likeCarlsberg,

the country, the competitivelandscape of the domestic beer market has changed considerably. The industry also faces moral restrictions due to religious influence. It is still considered to be a forbidden, taboo drink in some parts of the society, detrimental for the Indian culture. Drinking alcohol is culturally not accepted in most parts of India.

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Page 12: Market Trends ans Analysis Report on Beer Industry

The report further analyses the demand supply situation and foreign trade of beer in the nation along with industry size forecasts. The outlook for Indian beer industry remains buoyant with stable growth rates and all growth triggers like the rising acceptability of beer as a social drink, popularity of microbreweries & craft beers and evolving consumer preferences in place for a new growth wave. Also, the Indian growth story holds up the expansion of the beer industry. Favorable demographics, rising disposable incomes, urbanization and rising acceptability of drinking have brought the winds of change for the industry. We expect the industry to reach consumption levels of 3584 million liters or 459 million cases by 2024. This estimated market size of 459 million cases is a conservative estimate the industry has all triggers in place for exceeding the projected growth rate.

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Page 13: Market Trends ans Analysis Report on Beer Industry

Key Players SABMiller plc

Anheuser-busch InBev

Carlsberg, United Breweries Ltd

Heineken NV

Carlsberg breweries A/S

Cerana Beverages

Arbor Brewing Company India

Gateway Brewing Company

Anheuser

Boston Beer

Grupo Modelowww.entrepreneurindia.co

Page 14: Market Trends ans Analysis Report on Beer Industry

1.1.11.2

OVERVIEWBEER MANUFACTURING PROCESSSTRUCTURE OF THE INDUSTRY

2. MARKET ANALYSIS1. GROWTH DRIVERS1. Beer: Rising Acceptability2. Online Deliveries3. Easy Availability4. The Craft Beer Boom2. EMERGING TRENDS1. Budding Categories: 0%

Beer2. Surrogate Advertising

Table of Contents

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Page 15: Market Trends ans Analysis Report on Beer Industry

3. Rising Health Awareness4. Technology Advancements3. REGULATORY FRAMEWORK

4. SWOT ANALYSIS1. STRENGTHS1. Recession Proof Nature2. Ever Increasing Market Base3. Favourable Demographics4. Adequate Supply of Raw

Material

2. WEAKNESSES1. Highly Taxed & Regulated2. Ban on Direct Advertising

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Page 16: Market Trends ans Analysis Report on Beer Industry

3. OPPORTUNITIES1. Low Per Capita Consumption2. Urbanization3. Rising Disposable Incomes & Discretionary

Spends4. Rising Affluent Class

4. THREATS1. Religious Constraints2. Competition

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3.3.13.23.3

MARKET FORECASTSDEMANDSUPPLY FOREIGN TRADE

Page 17: Market Trends ans Analysis Report on Beer Industry

1. EXPORT2. IMPORTS3.4 INDUSTRY SIZE

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4.4.14.24.3

KEY PLAYERSUNITED BREWERIES LTD ANHEUSER-BUSCH INBEV INDIA LTD CARLSBERG INDIA PVT LTD

5. KEY FINANCIALS AND ANALYSIS

1. CONTACT INFORMATION1. Registered Office Address2. Directors Name

Page 18: Market Trends ans Analysis Report on Beer Industry

2. KEY FINANCIALS1. Plant Location2. Raw Material Consumption3. Plant Capacity & Sales

3. FINANCIAL COMPARISON1. Assets (Annual Finance

standalone)2. Liabilities3. Growth in Assets & Liabilities4. Income & Expenditure5. Growth in Income &

Expenditure6. Profits

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Page 19: Market Trends ans Analysis Report on Beer Industry

7. Liquidity Ratios8. Profitability Ratios9. Return Ratios10. Working Capital & Turnover Ratios11. Cash Flow

6. INDUSTRY OUTLOOK

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Page 20: Market Trends ans Analysis Report on Beer Industry

Tags#MarketOverview #MarketSize #forecasts #GrowthDrivers #EmergingTrends #swotanalysis #microbreweries #beerpubs #kingfisher #Budweiser #corona #haywards5000 #UnitedBreweries #SABMillerIndia #CarlsbergIndia

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AnheuserBuschInBev #malt #barley#drinking #percapitaconsumption#DiscretionarySpends

#DTABOO

#GermanBeer#BeerConsumption #mildbeer #StrongBeer #pale #ale #beer

#lager #bira #Kati #WhiteOwlBeer #WhiteOwl #socialacceptability #regulated #Highlytaxed #OpenMarket #auctionmarket #PremiumBeer #StrongBeer#tuborg #urbanization #affluentclass#CoronaFee #demand

#Supply #production #export #Import #MarketOutlook

#IMFL #India #alcohol#drugs, Indian beer industry, Governmentcontrolled market, favourabledemographics, #beerindustry

Page 21: Market Trends ans Analysis Report on Beer Industry

#MarketResearchReports #markettrends#consumerbehaviour #marketstructure#Share#trends

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#marketinsight#companyprofil

es#IndustryAnalysis India and Global Industry Analysis, Market outlook Indian Industry Size, Analysis and Forecasts report, sector Growth Driver, #businessopportunity#projectreport #DetailedProjectReport #businessconsultant #businessfeasibilityreport#BusinessPlan #startyourbusiness #investmentopportunity #growyourbusiness #startups #beerbusiness #craftbeer #beer #brewery #liquor #wineindustry #beverage #wabeer #beer #drinkwabeer #craftbrewery #breweries #MillerCoors #haywards5000 #RoyalChallenge #Kings #Godfathers #StellaArtois

Page 23: Market Trends ans Analysis Report on Beer Industry

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Page 24: Market Trends ans Analysis Report on Beer Industry

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Page 27: Market Trends ans Analysis Report on Beer Industry

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Page 28: Market Trends ans Analysis Report on Beer Industry

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Page 29: Market Trends ans Analysis Report on Beer Industry

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Page 31: Market Trends ans Analysis Report on Beer Industry

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Contact usNIIR PROJECT CONSULTANCY

SERVICES106-E, Kamla Nagar, Opp. Spark Mall, New Delhi-110007, India.Email: [email protected] , [email protected] Tel: +91-11-23843955, 23845654, 23845886,Mobile: +91-9811043595, 8800733955Fax: +91-11-23845886Website : www.entrepreneurindia.co , www.niir.orgTake a look at NIIR PROJECT CONSULTANCY SERVICES on #StreetView

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