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Smartphone & Tablets Market Research December 15 2013 This research examines the usage of smartphones & tablets conducted at Suburbs of Mumbai. The major mobile marketplace changes were driven by the rapid take-up of smartphones and tablets as mobile devices were being upgraded and new tablets acquired by consumers, and by ongoing improvements in internet access. This survey will help us to understand the usage of smartphones and tablets.

Market research on Smartphones & Tablets

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Market research on Smartphones & Tablets

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  • 1. Smartphone & Tablets Market ResearchDecember 152013This research examines the usage of smartphones & tablets conducted at Suburbs of Mumbai. The major mobile marketplace changes were driven by the rapid take-up of smartphones and tablets as mobile devices were being upgraded and new tablets acquired by consumers, and by ongoing improvements in internet access. This survey will help us to understand the usage of smartphones and tablets.

2. 12/11/13Smartphone & Tablet Market Research - Google Drivekhedw [email protected] this form26 responses View all responsesSummary What is your gender? Male Female2181%519%What is your age? 13-1728%18-2100%22-2500%26-30519%31-401558%415%Above 41Which of the following devices currently you are using ? https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics1/14 3. 12/11/13Smartphone & Tablet Market Research - Google DriveSmartphone only1765%Tablet only28%Both smartphone and tablet727%Neither00%Other00%Which brand smartphones/tablets do you use ? Samsung1350%Apple519%Micromax28%Nokia28%Lenovo00%Other415%What is the main use of your primary smartphone or Tablet? Personal831%Official or Business28%Both1662%Other00%Voice calls [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics2/14 4. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important14%Slightly important14%Quite important2388%Not Applicable14%Surfing the Net [How important are the following features of your Smartphone/tablet to you?] Not at all important14%Slightly important415%Quite important2181%Not Applicable00%Music Player [How important are the following features of your Smartphone/tablet to you?] Not at all important00%Slightly important1454%Quite important1246%Not Applicable00%Instant Messanger [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics3/14 5. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important28%Slightly important831%Quite important1662%Not Applicable00%Social Messaging [How important are the following features of your Smartphone/tablet to you?] Not at all important312%Slightly important1142%Quite important1246%Not Applicable00%Reading Book [How important are the following features of your Smartphone/tablet to you?] Not at all important519%Slightly important1038%Quite important1038%Not Applicable14%Editing Documnets [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics4/14 6. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important519%Slightly important727%Quite important1038%Not Applicable415%Games [How important are the following features of your Smartphone/tablet to you?] Not at all important727%1350%Quite important623%Not Applicable00%Slightly importantCamera [How important are the following features of your Smartphone/tablet to you?] Not at all important14%Slightly important415%Quite important2181%Not Applicable00%Video Player [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics5/14 7. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important14%Slightly important1038%Quite important1558%Not Applicable00%Maps & GPS [How important are the following features of your Smartphone/tablet to you?] Not at all important00%Slightly important727%Quite important1973%Not Applicable00%Battery Life [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair14%Very Good831%1765%ExcellentCamera Front & Rare Quality [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics6/14 8. 12/11/13Smartphone & Tablet Market Research - Google DrivePoor00%Fair312%1454%935%Very Good ExcellentAvailability of apps [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair312%1558%831%Very Good ExcellentDisplay (size, resolution & brightness) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair14%Very Good1246%Excellent1350%Hardware & Software (OS) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics7/14 9. 12/11/13Smartphone & Tablet Market Research - Google Drive?] Poor14%Fair00%Very Good1142%Excellent1454%Brand Popularity [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair519%Very Good1142%Excellent1038%Pricing [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair415%1350%935%Very Good Excellenthttps://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics8/14 10. 12/11/13Smartphone & Tablet Market Research - Google DriveMake voice calls [How often do you do the following on your Smartphone/tablet?] Never28%1-5 times/month14%1-5 times/week28%1-5 times/day519%1662%Over 5 times/daySend/receive SMS texts [How often do you do the following on your Smartphone/tablet?] Never312%1-5 times/month14%1-5 times/week415%1-5 times/day935%Over 5 times/day935%Use Instant Messaging [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics9/14 11. 12/11/13Smartphone & Tablet Market Research - Google DriveNever312%1-5 times/month28%1-5 times/week312%1-5 times/day727%1142%Over 5 times/dayUse of Social Media [How often do you do the following on your Smartphone/tablet?] Never28%1-5 times/month519%1-5 times/week519%1-5 times/day831%Over 5 times/day623%Take Photo [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics10/14 12. 12/11/13Smartphone & Tablet Market Research - Google DriveNever14%1-5 times/month519%1-5 times/week1038%1-5 times/day727%Over 5 times/day312%Play Game [How often do you do the following on your Smartphone/tablet?] Never519%1-5 times/month519%1-5 times/week727%1-5 times/day935%Over 5 times/day00%Play Music [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics11/14 13. 12/11/13Smartphone & Tablet Market Research - Google DriveNever00%1-5 times/month831%1-5 times/week831%1-5 times/day935%Over 5 times/day14%Read E-book [How often do you do the following on your Smartphone/tablet?] Never727%1-5 times/month415%1-5 times/week831%1-5 times/day623%Over 5 times/day14%Play Video [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics12/14 14. 12/11/13Smartphone & Tablet Market Research - Google DriveNever14%1-5 times/month727%1-5 times/week727%1-5 times/day935%Over 5 times/day28%Check news/sport/weather [How often do you do the following on your Smartphone/tablet?] Never415%1-5 times/month519%1-5 times/week623%1-5 times/day623%Over 5 times/day519%If you do not currently have a tablet, how likely are you to get one in the next SIX months? Definitely418%Very Likely29%Somewhat Likely418%1255%Not at Allhttps://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics13/14 15. 12/11/13Smartphone & Tablet Market Research - Google DriveAre you aware that Lenovo is into marketing of Smartphones & Tablets? Yes2492%No28%Other00%Number of daily responseshttps://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics14/14