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Market research on Smartphones & Tablets
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2. 12/11/13Smartphone & Tablet Market Research - Google Drivekhedw [email protected] this form26 responses View all responsesSummary What is your gender? Male Female2181%519%What is your age? 13-1728%18-2100%22-2500%26-30519%31-401558%415%Above 41Which of the following devices currently you are using ? https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics1/14 3. 12/11/13Smartphone & Tablet Market Research - Google DriveSmartphone only1765%Tablet only28%Both smartphone and tablet727%Neither00%Other00%Which brand smartphones/tablets do you use ? Samsung1350%Apple519%Micromax28%Nokia28%Lenovo00%Other415%What is the main use of your primary smartphone or Tablet? Personal831%Official or Business28%Both1662%Other00%Voice calls [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics2/14 4. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important14%Slightly important14%Quite important2388%Not Applicable14%Surfing the Net [How important are the following features of your Smartphone/tablet to you?] Not at all important14%Slightly important415%Quite important2181%Not Applicable00%Music Player [How important are the following features of your Smartphone/tablet to you?] Not at all important00%Slightly important1454%Quite important1246%Not Applicable00%Instant Messanger [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics3/14 5. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important28%Slightly important831%Quite important1662%Not Applicable00%Social Messaging [How important are the following features of your Smartphone/tablet to you?] Not at all important312%Slightly important1142%Quite important1246%Not Applicable00%Reading Book [How important are the following features of your Smartphone/tablet to you?] Not at all important519%Slightly important1038%Quite important1038%Not Applicable14%Editing Documnets [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics4/14 6. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important519%Slightly important727%Quite important1038%Not Applicable415%Games [How important are the following features of your Smartphone/tablet to you?] Not at all important727%1350%Quite important623%Not Applicable00%Slightly importantCamera [How important are the following features of your Smartphone/tablet to you?] Not at all important14%Slightly important415%Quite important2181%Not Applicable00%Video Player [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics5/14 7. 12/11/13Smartphone & Tablet Market Research - Google DriveNot at all important14%Slightly important1038%Quite important1558%Not Applicable00%Maps & GPS [How important are the following features of your Smartphone/tablet to you?] Not at all important00%Slightly important727%Quite important1973%Not Applicable00%Battery Life [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair14%Very Good831%1765%ExcellentCamera Front & Rare Quality [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics6/14 8. 12/11/13Smartphone & Tablet Market Research - Google DrivePoor00%Fair312%1454%935%Very Good ExcellentAvailability of apps [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair312%1558%831%Very Good ExcellentDisplay (size, resolution & brightness) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair14%Very Good1246%Excellent1350%Hardware & Software (OS) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics7/14 9. 12/11/13Smartphone & Tablet Market Research - Google Drive?] Poor14%Fair00%Very Good1142%Excellent1454%Brand Popularity [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair519%Very Good1142%Excellent1038%Pricing [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor00%Fair415%1350%935%Very Good Excellenthttps://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics8/14 10. 12/11/13Smartphone & Tablet Market Research - Google DriveMake voice calls [How often do you do the following on your Smartphone/tablet?] Never28%1-5 times/month14%1-5 times/week28%1-5 times/day519%1662%Over 5 times/daySend/receive SMS texts [How often do you do the following on your Smartphone/tablet?] Never312%1-5 times/month14%1-5 times/week415%1-5 times/day935%Over 5 times/day935%Use Instant Messaging [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics9/14 11. 12/11/13Smartphone & Tablet Market Research - Google DriveNever312%1-5 times/month28%1-5 times/week312%1-5 times/day727%1142%Over 5 times/dayUse of Social Media [How often do you do the following on your Smartphone/tablet?] Never28%1-5 times/month519%1-5 times/week519%1-5 times/day831%Over 5 times/day623%Take Photo [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics10/14 12. 12/11/13Smartphone & Tablet Market Research - Google DriveNever14%1-5 times/month519%1-5 times/week1038%1-5 times/day727%Over 5 times/day312%Play Game [How often do you do the following on your Smartphone/tablet?] Never519%1-5 times/month519%1-5 times/week727%1-5 times/day935%Over 5 times/day00%Play Music [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics11/14 13. 12/11/13Smartphone & Tablet Market Research - Google DriveNever00%1-5 times/month831%1-5 times/week831%1-5 times/day935%Over 5 times/day14%Read E-book [How often do you do the following on your Smartphone/tablet?] Never727%1-5 times/month415%1-5 times/week831%1-5 times/day623%Over 5 times/day14%Play Video [How often do you do the following on your Smartphone/tablet?]https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics12/14 14. 12/11/13Smartphone & Tablet Market Research - Google DriveNever14%1-5 times/month727%1-5 times/week727%1-5 times/day935%Over 5 times/day28%Check news/sport/weather [How often do you do the following on your Smartphone/tablet?] Never415%1-5 times/month519%1-5 times/week623%1-5 times/day623%Over 5 times/day519%If you do not currently have a tablet, how likely are you to get one in the next SIX months? Definitely418%Very Likely29%Somewhat Likely418%1255%Not at Allhttps://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics13/14 15. 12/11/13Smartphone & Tablet Market Research - Google DriveAre you aware that Lenovo is into marketing of Smartphones & Tablets? Yes2492%No28%Other00%Number of daily responseshttps://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics14/14