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Marketing briefing on the evolution of loyalty and how organisations need to adapt to differentiate in the market and keep a loyal customer base
Citation preview
Who w
e a
re
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Our A
ppro
ach
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Loyalty
Conte
xt
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Loyalty
Conte
xt
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Loyalty
Conte
xt
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Loyalty
2.0
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10
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Loyalty
2.0
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Loyalty
2.0
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Loyalty
2.0
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Loyalty
2.0
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Loyalty
2.0
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Experie
nce E
conom
y
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Experie
nce E
conom
y
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Apple offers excellent technical support in their
stores free for all of their customers
The Genius bar experience is slick, easy to use
and effective
Staff are passionate and engaging which
transforms the experience from an
administrative burden to a leisure activity
Staff are empowered to make things happen
which is crucial to give legitimacy to the service
Experie
nce E
conom
y
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Experie
nce E
conom
y
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Takeaw
ay
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