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1
FEBRUARY 17, 2009THE BEGINNING OF THE ENDOF APPOINTMENT MEDIA
IMEDIA BRAND SUMMIT
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FCC MANDATE
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$ 165B WILL SPLINTER
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IT'S ALL ABOUT ON DEMANDAPPOINTMENT MEDIA WILL END
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10 POINTS TO CONSIDER
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INFORMATIONGENERATION
ATTENTIONGENERATION
1
7
BROADCAST GENERATION
TV
RADIO
BILLBOARD
8
INFORMATION GENERATION
TV
RADIO
CABLETV
KIOSK
BILLBOARD
SATELLITERADIO
INTERNET
SATELLITETV
CABLERADIO
DIRECT
EMAILDIRECTMOBILE
9
TV
RADIO
CABLETV
INTERNET
ATTENTION GENERATION
KIOSK
SOCIAL
RSS
COMMENTINGVOIP
SATELLITETV
SMS
BLOGS
IM
APPS
BILLBOARD
SATELLITERADIO
INTERNET
SATELLITETV
CABLERADIO
DIRECT
EMAILDIRECTMOBILE
PODCASTVIDEO
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INDIVIDUALMEDIA
THE CLOUD
2
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NEWSPAPER/MAGAZINE
TV
RADIO
INTERNET
MOBILE
MEDIA DEFINED BY TECHNOLOGY
LETTERPRESS
CABLE/SATELLITE
BROADCAST
TCP/IP
GSM
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MEDIA DEFINED BY CONSUMER
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APPOINTMENT ON DEMAND
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PRODUCT EXPERIENCE
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NON SOCIETY
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PRICE LIFETIME VALUE
5
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$170 (FIRST PURCHASE)
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+$200 (SECOND PURCHASE)
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+$250 (THIRD PURCHASE)
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+$180=$800 (LIFETIME VALUE OVER 18 MONTHS/3.5x)
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INTRUDERWITH TAGLINE
STEWARD OF ACONVERSATION
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SPARK CONVERSATIONADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND
ALBUM RELEASE
MEDIABAR CAMPAIGN START
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RENT CONTENT OWN CONTENT
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WHAT’S OLD IS NEW
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ENGAGE THE AUDIENCE
Invite . . . Entertain . . . Co-Create
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CREATE COMPELLING PROGRAMMING
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PROGRAMMING GUIDE
SEARCH FORPROGRAMMING
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nice makeup
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STANDARD AD UNITS
PERMISSION AD UNITS
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MEVERTORIAL
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VCAM
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OLD MATH NEW MEDIA
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RECALCULATE THE MATH
(Reach x Frequency)Engagement
= Media Buy√
Reach x Frequency = Media Buy
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BECOME PART OF REVENUE
Revenue
Operating Profit
Expenses
R&D
Manufacturing
Salaries
G&A
Operating Income
Taxes
Net Income
Sales & Marketing
Cost of Sales
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SEARCH eCOMMCONTENTCOMM
AD NETWORK TOOLS
MAHALO
SEARCHME
eHARMONY
KAYAK
TRULIA
WEATHERBUG
EONS
FUNNYORDIE
HEALTHCENTRAL
JOOST
MEVIO
SUGAR
WIDGET BOX
CAFEPRESS
GAMEFLY
MOTOSPORTS
NETSHOPS
ZAPPOS
ADBRITE
ADMOB
AMOBEE
BUBBLEMOTION
JAJAH
LOOPT
MEEBO
TOKBOX
LINKEDIN IMEEM
ROCKYOU
STARDOLL
COLLACTIVE
KENSHOO
OLIVE
KONTERA
UNISFAIR
PONTIS
SINTECMEDIA
VERTICALSEARCH
BILLIONS ADVERTISING SPEND
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THANK YOU!